Blogs: Insights That Elevate

  Five seconds are there for a Pay-Per-Click landing page to make an impact in front of its visitors. The landing page must have well-crafted...

Brands, today, use different multimedia frameworks to develop, deploy and improve their digital advertising capabilities and engage customers. The shift from traditional advertising to the...

A business that has smartly invested in Facebook remarketing campaigns will understand that ad targeting helps. But a crucial part of ad targeting, and Facebook...

Businesses that use Google AdWords aim for one thing-maximize ad budgets to yield a strong ROI. But many companies fail miserably in improving their ad...

Social media marketing (SMM) and search engine optimization (SEO) are inbound, organic strategies that are closely related to each other. A business should link these...

PPC marketers and other PPC services providers are always finding a reliable ad platform that delivers results and that lets them touch account goals. Whenever...

Also known as ASO, App Store Optimization ensures that a business app meets the ranking criteria set by an app store. By complying with such...

Small and medium business enterprises are no longer restricted by any of the imperatives of traditional marketing strategies. With more and more people using online...

It is difficult, but not impossible, to create sustainable competitive advantages in digital marketing. So here are some ideas that can enable a business to...

Many marketing execs completely fail to gauge how abysmal online reputation management mistakes can ruin not only a company’s sales but also its brand identity....

Now, every business knows how important has social media become. For example, if a business is active on social media, it will spread the word...

With AdWords, any PPC marketer will have 25 characters reserved for the headline, 70 characters for both the descriptions (D1 and D2), and 35 characters...

In-house Internet marketing teams relentlessly struggle picking the finest digital marketing agency for outsourcing their work. Nevertheless, it is very important to choose the best...

Websites, if used well, create high traffic, stellar sales, and quick revenue for a business by leveraging the principles of e-commerce. By engaging in e-commerce,...

Social media campaigns revolutionize the way a business performs internet marketing. A good social media marketing effort will always aim to convert social media marketing...