PPC marketers and other PPC services providers are always finding a reliable ad platform that delivers results and that lets them touch account goals. Whenever...

Also known as ASO, App Store Optimization ensures that a business app meets the ranking criteria set by an app store. By complying with such...

Small and medium business enterprises are no longer restricted by any of the imperatives of traditional marketing strategies. With more and more people using online...

It is difficult, but not impossible, to create sustainable competitive advantages in digital marketing. So here are some ideas that can enable a business to...

Many marketing execs completely fail to gauge how abysmal online reputation management mistakes can ruin not only a company’s sales but also its brand identity....

Now, every business knows how important has social media become. For example, if a business is active on social media, it will spread the word...

With AdWords, any PPC marketer will have 25 characters reserved for the headline, 70 characters for both the descriptions (D1 and D2), and 35 characters...

In-house Internet marketing teams relentlessly struggle picking the finest digital marketing agency for outsourcing their work. Nevertheless, it is very important to choose the best...

Websites, if used well, create high traffic, stellar sales, and quick revenue for a business by leveraging the principles of e-commerce. By engaging in e-commerce,...

Social media campaigns revolutionize the way a business performs internet marketing. A good social media marketing effort will always aim to convert social media marketing...

Every leading digital marketing strategy needs to be SMART—that is Specific, Measurable, Accurate, Relevant, Timely. A digital marketing strategy must improve a company’s brand image,...

  There are a variety of misconceptions that have polluted the SEO landscape since the dawn of digital marketing. However, with this post, we are...

A test—“four AdWords ads”—that began in 2006 was intensified in the late 2015. Now, Google has rolled out its “four AdWords ads” update for all...

In today’s digitized world, every enterprise has countless digital questions that sometimes are unanswered. Whenever these questions remain unaddressed, they give rise to a range...

Let us face the truth—customers are not interested in a company’s testimonial page. How this gap (which is created by making the testimonial page redundant)...