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Social media marketing (SMM) and search engine optimization (SEO) are inbound, organic strategies that are closely related to each other. A business should link these strategies to make its brand’s identity appealing enough to attract fresh visitors.
A business should align its website with different social media outlets and keyword-rich, informative content. So if a company is credibly active on leading social media channels, it will improve its website traffic; and once the site starts enjoying high traffic, it begins climbing the search engine result pages (SERPs).
Align SEO work with social media efforts
Today, brands are searched online. While searching for businesses, products, or services online, people take the help of two biggest channels—search engines and social media outlets. SEO is not just a process to let a business rank high on Google; SEO’s scope goes well beyond than this simple ranking game. It is an end-to-end process for optimizing your website and improving its UX.
Search engine optimizers vouch for the fact that visitors coming from organic searches have the highest LTV and conversion rates. And if a company executes well-built social media campaigns with continuous SEO work, then it will surely achieve long-term competitive benefits. (Now, it is possible to carry out a range of effective social campaigns with the help of a reliable social media marketing company.)
Why leveraging social media will unleash the organic power of SEO
If an SEO company in India or elsewhere assumes that the words “social” and “search” are different in digital marketing context, then it is heading in the wrong direction. Yes, social and search are two sides of the same coin.
When a company uses organic methods and paid advertising to reach customers and prospects, it is actually improving its chances of success. While performing organic marketing, a company needs to create quality content and share it with every prospect and customer. Plus, when it comes to sharing content, a business should heavily rely on different social media channels.
This is how social media boosts search engine rankings
Companies wishing to leverage social media should execute high-performing social campaigns regularly. If a company builds fresh social campaigns and ties them to its properly optimized website content, then it will go from being a zero to a hero in no time.
However, a business should know that which social media channel is the best for executing its campaigns. For instance, a company should know that which channel would bridge the gap between the business and its prospects. Whether it is LinkedIn, Facebook, Instagram, or Twitter, the company should clearly know the outlet that will let its campaign shine bright.
SEO best practices for business that want to monetize their social efforts
Here are the three SEO commandments that will empower a company to use social media channels like a pro.
- Create and curate high-quality content that is clickable and sharable
- Have well-structured webpages
- Consistently analyze the metadata to understand how content is shared and on which social media channel
- Tweak SEO and social media marketing strategies whenever there is room for improvement
After going through this comprehensive post, businesses will know the need of aligning their SEO efforts with social media. And by doing so, a company can surely build a strong and sustainable brand presence online.
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