Blogs: Insights That Elevate

Hadoop-based solutions revolutionize the way big data is conceived, stored, processed, and transformed into a competitive edge. The power of Hadoop is evident as influential...

  Five seconds are there for a Pay-Per-Click landing page to make an impact in front of its visitors. The landing page must have well-crafted...

Brands, today, use different multimedia frameworks to develop, deploy and improve their digital advertising capabilities and engage customers. The shift from traditional advertising to the...

Businesses that invest in big data have generated revenues, enhanced customer experience, improved enterprise-wide performance, and developed new markets. Data lakes are becoming large with...

A business that has smartly invested in Facebook remarketing campaigns will understand that ad targeting helps. But a crucial part of ad targeting, and Facebook...

eCommerce brands have to reimagine the way they strategize, invest, and interact with customers. Then there is customer experience (CX) that a brand should focus...

Healthcare data, which is needed in real time, is often stored using physical files that can be lost or destroyed. So the need to digitize...

Businesses that use Google AdWords aim for one thing-maximize ad budgets to yield a strong ROI. But many companies fail miserably in improving their ad...