Optimizing Facebook ad campaigns is second nature to every seasoned digital marketer. Only an optimized campaign receives the prime spot in today’s ultra-competitive news feed...

New challenges, innovative formats, and fresh ways of engaging are all set to make 2019 an exciting year for social media. The world of social...

As per a leading consultancy, social networks are growing at a brisk pace and their audience is expected to reach 2.5 billion by the end...

A business that has smartly invested in Facebook remarketing campaigns will understand that ad targeting helps. But a crucial part of ad targeting, and Facebook...

On average, Facebook caters to nearly 1.18 billion active users every day. These users can range from students, to companies, to CEOs. While the community...

Social media marketing (SMM) and search engine optimization (SEO) are inbound, organic strategies that are closely related to each other. A business should link these...

Many businesses rethink the possibilities of social media by attracting fresh prospects and customers. For every business, right from retail to remanufacturing, the biggest social...

Now, every business knows how important has social media become. For example, if a business is active on social media, it will spread the word...

Potential customers are online interacting in social channels seeking information and recommendations for various products and brands. If your company is not there to answer...

Over the last couple of years, social media has revolutionized the business world and rendered it immense opportunities to bring more consumers to numerous commercial...