CRM in its simplest terms refers to practices, strategies, and technologies that enterprises use to drive sales growth through analysis of integrated data and improved customer interactions. It presents useful information to the front-end staff about the customers' purchasing history, concerns, and preferences.
On-site CRM gives full control to the company related to its deployment, licensing rights, and upgrade. It is best suited for large enterprises. On-demand CRM, also known as cloud-based CRM or SaaS (software-as-a-source) CRM offers relatively quick deployment capabilities. It is best suited for companies with a limited budget and technical know-how. Open Source CRM allows for customization at no extra cost to the user. It is widely used for improved social CRM practices.
A well-managed CRM allows for sales forecasting and supports marketing and sales automation failing which it would be nothing more than glorified data storage.
You can connect from within your CRM account itself with your customers through multiple channels like Email, phone, chat conversation and social media for immediate follow-up and redress of an impending issue.
How CRM System works?
A CRM connects different data sets and organizes them into a dashboard for a single-window-view of the customer's account information. CRM could be combined with third-party data for the forecasting of better sales prospects. It artfully keeps track of the relationship between the people within the organization and the external customers.
CRM is a workflow scheduler and manager. Once a lead (a potential customer) is placed into the CRM, it will walk you seamlessly throughout the sales process. Once you interact with a prospect or customer on phone, email or chat, it will present to you a single-window view of the automated audit trail of all previous interactions with that customer, so that when the customer refers to some past conversation, you have full details of the same with you, including documentation and conversations shared.
Benefits of CRM SystemIf skillfully executed a CRM system can bring in several benefits for sales, marketing, service and other teams. The interactive interface helps the managers keep track of all activities of customer behavior to get useful business intelligence. Key benefits include:
- Decision making turns agile and up-to-date.
- Inaccuracies in performance are quickly located.
- Betterment in customers' experience.
- All actions are logged in CRM.
- Manual tasks get replaced by an automated mechanism.
- Client relationship strengthens.
We Offer CRM System Services in the Following
- Custom Development
- SQL Server
- Microsoft .Net
- Ruby on Rails
- Open Source
- Microsoft Dynamics CRM