Google frequently comes out with changes to its algorithms to improve search results for the end users. Some of these changes are focused around specific...

Just as your personal identity makes you unique, your corporate identity is what sets you apart from the rest. It is about the look and...

As per the Google’s Mobilegeddon Update, commonly known as Speed Update, its search algorithm would now include the website’s load time of mobile URLs. With...

Google analytics is a data powerhouse. It gives data-driven insights to businesses. By correctly using these insights, a business boosts its conversion rates, improves its...

Facebook has transformed from being just a social network to a powerful online advertising ecosystem. This transformation is driven because Facebook has constantly evolved and...

Adwords attribution modeling is how Google assigns conversion credits to keywords, ad groups, campaigns or product groups. The attribution model you use for your PPC...

Local competition is heating up, and to make the situation even more challenging, Google has put a local filter in place that can drop a...

Cryptocurrencies are the digital assets that use advance cryptographic or encryption techniques for security. They are primarily used to sell goods and services. One more...

The SEO world is developing fast and digital marketers have to consistently adapt to this evolution. There are multiple factors present in Google’s algorithm making...

As per a leading consultancy, social networks are growing at a brisk pace and their audience is expected to reach 2.5 billion by the end...

  Five seconds are there for a Pay-Per-Click landing page to make an impact in front of its visitors. The landing page must have well-crafted...

Brands, today, use different multimedia frameworks to develop, deploy and improve their digital advertising capabilities and engage customers. The shift from traditional advertising to the...

A business that has smartly invested in Facebook remarketing campaigns will understand that ad targeting helps. But a crucial part of ad targeting, and Facebook...

Businesses that use Google AdWords aim for one thing-maximize ad budgets to yield a strong ROI. But many companies fail miserably in improving their ad...

Social media marketing (SMM) and search engine optimization (SEO) are inbound, organic strategies that are closely related to each other. A business should link these...