Elastic Transconder Service (ETS) by Amazon Web Services (AWS) lets the users upload digital video and put it into AAC, H264  MP4 and other formats...

Google analytics is a data powerhouse. It gives data-driven insights to businesses. By correctly using these insights, a business boosts its conversion rates, improves its...

Serverless architecture allows you to build and run applications and services without having to manage infrastructure. It is characterized by stateless compute containers and modeled...

Facebook has transformed from being just a social network to a powerful online advertising ecosystem. This transformation is driven because Facebook has constantly evolved and...

Adwords attribution modeling is how Google assigns conversion credits to keywords, ad groups, campaigns or product groups. The attribution model you use for your PPC...

Local competition is heating up, and to make the situation even more challenging, Google has put a local filter in place that can drop a...

A fundamental shift is on the way for businesses that want to apply mission-critical digital innovations and deliver disruptive transformations. Gartner Vice President David Cearley...

The SEO world is developing fast and digital marketers have to consistently adapt to this evolution. There are multiple factors present in Google’s algorithm making...

As per a leading consultancy, social networks are growing at a brisk pace and their audience is expected to reach 2.5 billion by the end...

Hadoop-based solutions revolutionize the way big data is conceived, stored, processed, and transformed into a competitive edge. The power of Hadoop is evident as influential...

  Five seconds are there for a Pay-Per-Click landing page to make an impact in front of its visitors. The landing page must have well-crafted...

Brands, today, use different multimedia frameworks to develop, deploy and improve their digital advertising capabilities and engage customers. The shift from traditional advertising to the...

Businesses that invest in big data have generated revenues, enhanced customer experience, improved enterprise-wide performance, and developed new markets. Data lakes are becoming large with...

A business that has smartly invested in Facebook remarketing campaigns will understand that ad targeting helps. But a crucial part of ad targeting, and Facebook...

eCommerce brands have to reimagine the way they strategize, invest, and interact with customers. Then there is customer experience (CX) that a brand should focus...