Local competition is heating up, and to make the situation even more challenging, Google has put a local filter in place that can drop a...

User experience, or UX, is the most unheard yet important part of the design process that will not be brought up until something goes wrong....

As per a leading consultancy, social networks are growing at a brisk pace and their audience is expected to reach 2.5 billion by the end...

A business that has smartly invested in Facebook remarketing campaigns will understand that ad targeting helps. But a crucial part of ad targeting, and Facebook...

Good user experience, or UX, builds improved customer experience. Still the UX part is often overlooked when it is about building fresh digital experience for...

Businesses that use Google AdWords aim for one thing-maximize ad budgets to yield a strong ROI. But many companies fail miserably in improving their ad...

On average, Facebook caters to nearly 1.18 billion active users every day. These users can range from students, to companies, to CEOs. While the community...

Social media marketing (SMM) and search engine optimization (SEO) are inbound, organic strategies that are closely related to each other. A business should link these...

PPC marketers and other PPC services providers are always finding a reliable ad platform that delivers results and that lets them touch account goals. Whenever...

Small and medium business enterprises are no longer restricted by any of the imperatives of traditional marketing strategies. With more and more people using online...

Many businesses rethink the possibilities of social media by attracting fresh prospects and customers. For every business, right from retail to remanufacturing, the biggest social...

It is difficult, but not impossible, to create sustainable competitive advantages in digital marketing. So here are some ideas that can enable a business to...

It takes only 10 seconds for visitors to get convinced whether they should stick to a landing page or not, so those moments are crucial...

Many marketing execs completely fail to gauge how abysmal online reputation management mistakes can ruin not only a company’s sales but also its brand identity....

Now, every business knows how important has social media become. For example, if a business is active on social media, it will spread the word...