A Magento-Powered Digital Store Enabled An American Home Furnishing Retailer To Expand Its Reach

Expertise: Custom Web Development E-commerce Solutions
Verticals: Retail & eCommerce
Technologies: MagentoPlugin Development MysqlAWS Paypal Recurring PaymentPaypal Plus Payment Gateway
Home > Portfolio > A Magento-Powered Digital Store Enabled An American Home Furnishing Retailer To Expand Its Reach
Client Overview
A home furnishing retailer in the US wanted to build an e-commerce store that would feature its different product categories and deliver an optimal shopping experience. Established in 2016, the client brings a wide array of decor and home furnishing products that are loved by over 1,000 customers worldwide. The client collaborated with our team to create its digital store from scratch - including different backend processes, such as order management, inventory management, and customer management. We analyzed the client's requirements and used Magento - now called Adobe Commerce - owing to its rich set of features and customizable architecture. Once hosted on AWS, the e-commerce portal helped the client gain access to customers who were more inclined to buy quality home furnishing and decor products online.
Business Needs
The client required an e-commerce website with all the functionality features to sell their products belongs to different categories. They want attractive and user-friendly website that users can easily operate and buy products through online in easy and quick manner. The prime needs of the project includes:-

  • Product catalog
  • Product feature listing
  • Ordering system
  • Secure payment system
  • Product shipping module
  • Payment gateway integration
Strategy & Solution
From development to testing, Flexsin was responsible for the whole project. As the project was very huge and client has different requirements so we divided it into different phases and created strategies to accomplish each task. We deeply analyzed the client requirements and setup a team of experienced developers, designer and project manager to manage the project.

Website was developed in Magento and since there is a customized requirement from the client, we ensured that core functionality of Magento should not be hampered so we developed layered navigation out of the Magento so that it can be work as plug and play. The Major challenge was to have the customized Indian payment gateway so the payment of the customer would land directly into the client's account and this has been handled successfully with our customized extension. Moreover, there was no extension in the market to match this functionality.

Front-end Our team UI designer and UX engineer work collaboratively and developed a best website designed with amazing easy navigation functionalities. We focused was to choose the most creative and useful technologies to enhance user experience. Finally, we achieved our goal by developing a website with amazing features:-

  • Easy to operate user-friendly interface
  • Build the website to load faster
  • An easy to use checkout
  • Feature-rich ecommerce website
  • Full size of product image with high resolution
  • Easy ordering system

Backend With our core expertise we designed this entire website to make it beneficial for users as well as client in saving time and money. We utilized the perfect combinations of latest technologies and database system to enhance website performance as well as for maintained its huge database. In backed process we worked on:-

  • JavaScript and HTML is used to deign user-friendly interface
  • Magento is used for Website development
  • MS SQL Server database for storing data
  • Provide authentic real time product information
  • Ability to edit categories, subcategories, and products through website back-end.

Development Process As website it was E-commerce website, we studied the market for trendy and lifestyle needs. From initial setup to development phase, we maintained the integrity of website and this is a reason why website is famous in the United States of America. Our developers successful achieve the different website requirements like listing product with detailed features, process of admin to add/ edit/ delete product color, etc. During development phase, our developers also worked on different aspects that include:-

  • Integration of payment gateway
  • Choose right platform for website development
  • Robust and responsive website
  • Organized and easy to use a backend
  • Identify the product/service, and the customer
Business Outcomes
Once launched, our delivered e-commerce website starts bringing good profit for the client. Implementation of scalable platform enables our client to rich it's wider audiences and increase their profit rate without spending much effort and money. Now, users are buying their choice of luxurious and stylish items from the website and enjoy hassle free and convenient shopping experience. The website offers various benefits to customers and client too.

  • Overcome geographical limitation by opening the door of shopping worldwide
  • Enable to locate product information, catalogue, etc.
  • Offer best collection of stylish and luxurious items under one roof
  • Attract new customers with search engine visibility
  • Decrease the cost of inventory management
  • Keep the client store open for round the clock
Client's Speak
Flexsin is very professional in order to handle work and pressure. I recommend Flexsin for development.
Arvind Sidhu
Owner at Casagear, USA
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