Software Development CompanyDigital Transformation Services

E-Commerce Portal And Crypto Exchange Development On Ethereum Improve The Reach Of An Australian Retailer

Expertise: Finance Applications
Verticals: Finance & Banking
Technologies: Cakephp Mysql Coinpayments API
Home > Portfolio > E-Commerce Portal And Crypto Exchange Development On Ethereum Improve The Reach Of An Australian Retailer
Client Overview
The client is digitizing the commerce landscape worldwide by bringing innovation and technology in unison to the commoners. Its loyal community of consumers springs into action whenever there is a new offering from the client. The client is determined to bridge socialism and capitalism for common gain, and this spirit is laudable, extraordinarily, and pure-hearted. With the project of revolutionizing the e-commerce landscape with blockchain, the client is ready to take a giant leap. The vision of the client lies in introducing consumers and small business owners to the blockchain. For that reason, the client has already started cementing itself as a leading e-tailer in the fast-paced decentralized world.
Business Needs
The e-commerce giants control the market and call a buffet at the expense of small-medium retailers. They charge an exuberant amount as a fee for onboarding retailers to their platform and keeping them there, which looks meager at the start, but soon changes into the neon-light Godzilla from the MonsterVerse, poised to destroy the ecosystem, instead of enabling coexistence.

There are several reasons why retailers do not complain:

  • They get to sell to a larger audience than they can find in their locality;
  • They do not have the resources to be found on the internet and deliver the order;
  • Their community is underserved and overlooked by even government agencies;
  • What other option do they have?

Well, now they do.
Strategy & Solution
The client's solution is an ecosystem that covers a top-of-the-line cryptocurrency exchange, an e-commerce platform, a social media platform for advertisement and community building, and many other groundbreaking services for its users. Their e-commerce platform works around Amazon-like store builders, equipped with various digital marketing tools, a B2B trading platform, ERC-20 tokens, along multiple other services based on blockchain technology.

The platform will allow utilizing multiple cryptocurrencies for online shopping and open the doors of the international market for small-scale retailers and manufacturers. It also offers loyalty programs and rewards benefits to the members who participate in the ecosystem. The crypto token will be useful for availing ecosystem services and reward benefits. It can get converted into cash or other leading cryptocurrencies using the native crypto exchange.

Also, businesses & users can utilize the native social media platform to communicate with fellow organizations or consumers.

Here are a few features of the e-commerce platform

  • Small retailers in a specific trade-line can form buying groups to generate more buying power and hence larger order quantity which helps them purchase directly from reputable manufacturers at discounted rates. With this, the end-user also gets quality products cheaper and earlier.
  • Both crypto and fiat money are involved in a purchase; hence this is not only for crypto-enthusiasts. However, the cross-border settlement time is not a thing in crypto, making the world look and feel as one.
  • The fee for retailers is almost non-existent if you hold enough native crypto tokens - one can farm more tokens as well by staking them into a pool. They have given away many tokens during Airdrops to people from developing countries in the voyage to make this platform open to all. Their unique rewards program via crypto tokens is free for retailers and shoppers, which is at the expense of the client, not anyone else ever, be it directly or indirectly.
  • With the client's idea, we created a privacy respecting platform that does not track users, which ensured that the platform would not show ads from your competitor to anyone who has been looking for your product. It helps with digital marketing tools also, and paid advertising is limited to their native social media platform and email marketing.

The unique aspect of the client's project is also visible in their approach as they do fundraising after project completion so that the ecosystem is ready and the funds get utilized for the maintenance and upgrades.

To meet business needs, team Flexsin created safe, secure, scalable, fast, and overall superior-

  • E-commerce platform with crypto payment gateway
  • Cryptocurrency exchange
  • Social media platform
  • Cryptocurrency token (ERC-20)
  • Cryptocurrency wallet integration
  • Website for ICO, Staking and project overview and many other services based on blockchain technology

Our Approach

We divided this project into different segments (sprints) and started working on it with our agile networking skills even before the pandemic hit the world. Our design and developmental team put their best efforts into developing an ergonomic, unique, and easy-to-use UI/UX design that received rave reviews from the client. We strived hard and toiled around days and nights to deliver a robust web portal based on safe and secure blockchain technology, which offered a near-perfect user experience.

Our experienced developers made use of best industry practices to deliver the project with advanced functionality features. We kept the customer posted throughout the development cycle and were very transparent by sharing source codes and gathering reviews in all three phases of a sprint, i.e., Planning, execution, delivery. We helped the customer with a roadmap - so that customer stays apprised of what he has to communicate to the end-user.


The front-end required to match with the revolutionary approach of the customer towards e-commerce, and we developed a front-end web portal that complemented exactly that.

Truly one of its kind and easy to understand, the prime features of the front-end include, but are not limited to-

  • Intuitive interface
  • The easy-to-use use check-out process
  • Multiple payment options, including cryptocurrencies
  • Robust and scalable
  • Promotion and discount code tools
  • Clear navigation


The project was a big one and required a significant number of modules wherein our team put extra effort to get desired results. We used Ethereum blockchain technology as a service that has a unique built-in way to write smart contracts that provide cost-effective asset exchange and enterprise solutions.

  • HTML and CSS got used in each section of the website
  • CakePHP/MySQL got used for the database
  • Solidity for smart contracts
  • Cryptocurrency payments through CoinPayments API

Development Process

  • Creation of ERC-20 tokens
  • Parallel development of cryptocurrency exchange
  • Parallel UI/UX design & development
  • Parallel development of marketplace & social media platform
  • Parallel crypto wallet integration
  • Truffle used for testing of smart contracts
  • Metamask used for testing on Ethereum blockchain
  • Release Readiness
  • Final Launch

Business Outcomes
The ecosystem

  • Revamped the e-commerce industry by allowing the use of cryptocurrency for shopping
  • Enabled small retailers and manufactures to enhance their reach to the global market
  • Helped build community through its native social media platform to promote products, services and making new contacts.
  • Provided great incentives and rewards to online shoppers and retailers

Overall, retailers were empowered & enfranchised.

Client's Speak
Excellent Team! Very quick and always available, I would hire again for sure!

Let us connect to create win-win opportunities that unleash exponential business growth.
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