Unleashing The E-Commerce Horsepower For An American Boutique Stable

Expertise: Custom Web Development
Verticals: Retail & eCommerce
Technologies: Core PHPMysqljQueryHTML5JavascriptAJAX
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Client Overview
Having a rich experience that spans for six decades, the client is in the business of selling the best showhorses in the US. To revolutionize the process of browsing and finding the best breed of showhorses, the client has invested in building a dedicated e-commerce portal. The client has always prioritized leveraging the most cutting-edge web technologies for creating a digital experience for horse-buyers.
Business Needs
To improve the process of buying showhorses for equestrian enthusiasts and overworked horse trainers, the client thought of developing an e-commerce portal. As digital has become the way forward for almost every business, the client aimed at digitizing the experience of horse-buying from end to end. Here are a few key business needs that the client wanted to realize by designing and developing an e-commerce portal for horse lovers.

  • Building an interactive and fast-to-load interface for streamlining the process of horse selection
  • Creating a user-friendly website that intuitively listed vast categories of showhorses available for sale
  • Expanding its business reach by serving showhorse lovers who are looking for a perfect breed online
  • Making sure the experience of shopping showhorses online was fast, efficient, and safe in every sense of the word

Strategy & Solution
To ensure that the website meets all business needs, the client made sure to partner with a technology leader that had deep expertise in delivering top-of-the-line e-commerce portals. The full-stack web developers harnessed the latest web technologies for designing an intuitive front-end and a robust backend architecture. Flexsin’s web development team harnessed deep expertise in working with open-source technologies and Microsoft tech stack to build the e-commerce portal from the ground up. Besides, the entire engagement could be divided into two sections where one is front-end while the other is backend.

Front-end For making sure the e-commerce interface is interactive and intuitive, Flexsin's team of front-end developers built an easy-to-navigate website. The dynamic web interface was even created keeping in mind responsive design best practices. Some highlights of the website's front-end are mentioned below.

  • Harnessing HTML expertise for building responsive and fast-to-load product pages
  • Designing an intuitive web interface that did not lag or freeze at any point
  • Accelerating the page load-times by optimizing the web interface from end to end

Backend For building a powerful e-commerce web portal that could resist any peak-load situations, Flexsin had to develop a robust backend architecture. For that purpose, Flexsin's backend development team harnessed PHP which is one of the most popular open-source programming frameworks. A few highlights of the backend are as follows.

  • Developing and deploying a backend logic that did not interfere with front-end operations
  • Doing content management initiatives by deploying a CMS tool
  • Integrating payment gateways for securing the way online transactions are done
  • Connecting front-end with a robust MySQL database for streamlining data management

Development Process For accelerating the development of workflows and simplifying the delivery cycles, Flexsin embraced an agile way of working. The agile work methodology was tweaked to align with the client’s project requirements. Some of the top highlights of the development processes are given below for quick reference.

  • Brainstorming with the client about project workflows and development tasks
  • Speeding up the e-commerce web development work schedules at scale
  • Testing the e-commerce web portal against different quality parameters
  • Extending the maintenance support for the client's web portal as and when needed

Business Outcomes
Once the engagement came to a close, the client was ready to take the e-commerce world by storm. Being a one-of-its-kind website offering showhorses for sale, the client brought next-level digital shopping experience in its category. Some of the key benefits that the client reaped once the engagement was over are given below.

  • Building a unique e-commerce portal offering digital shopping experience for anyone looking for showhorses
  • Attracting massive traffic of 70 percent within the first week since the website went live
  • Boosting a huge spike in sales of up to 45 percent after the online shopping portal went live
  • Making sure that the website load times were kept as low as 2 seconds even during peak loads

Client's Speak
My business was unique, so I was looking to collaborate with a technology partner that had a unique vision to build a new-age web solution. The team at Flexsin did its best to make sure my project requirements were met on time, every time. I am very satisfied with the look and feel of the e-commerce portal that was developed for my business.
Let's collaborate and discover propositions that unlock business opportunities.
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