Software Development CompanyDigital Transformation Services

Built An E-commerce Ecosystem On Odoo To Help An Australian LED Lights Retailer Improve Its Brand Presence

Expertise: Custom Web Development E-commerce Solutions Inventory Management system
Verticals: Retail & eCommerce Energy
Technologies: OdooPython Afterpay Payment Gateway
Home > Portfolio > Built An E-commerce Ecosystem On Odoo To Help An Australian LED Lights Retailer Improve Its Brand Presence
Client Overview
One of the most promising online Australian brands operating since 2010, the client offers a wide array of LED lights that include classic and contemporary designs; these designs can easily complement any space or decor. The extensive selection of LED lights, which the client offers, features more than 200 types of LED products ranging. As the client offers such a vast collection of LED lighting products, it has something for every taste and budget. The client has also collaborated with different manufacturers of LED products to create unique lighting solutions. Being at the forefront of LED technology, the client delivers top-class lighting solutions that brighten up spaces, all the while saving energy.
Business Needs
The client had a successful physical store. Besides having a physical store, the client wanted to capitalize on the e-commerce segment and build its digital footprint. For this purpose, the client planned to launch a dedicated e-commerce store that will cater to the demands of the always-on generation. For implementing its migration strategy, the business had the following needs.

  • Building an intuitive e-commerce layout
  • Developing a personalized in-store shopping capability
  • Creating a fluid omnichannel e-commerce experience
  • Integrating with third-party payment gateways
  • Executing proven speed-to-market strategies
Strategy & Solution
For making sure that the client successfully met its business needs, it leveraged our development expertise. The team continuously worked toward improving the existing coding standards so that the e-commerce ecosystem's development gets as streamlined as possible.

Our team understood different scripts provided by the client before integrating them within the e-commerce portal's reporting module. The team improved the performance of the scripts. Besides improving the e-commerce platform's reporting module, the team fine-tuned the performance of other modules as well.

Front-end To make sure that the e-commerce platform is ultra-intuitive for its visitors, the team used different front-end technologies such as jQuery, JavaScript, HTML, CSS, and Ajax. By doing so, our team introduced the following improvements in the e-commerce portal.

  • Deployed transformative yet elegant e-commerce themes
  • Delivered seamless web performance including sign-ups
  • Created device-optimized design for tablets and desktops
  • Used JavaScript for implementing the product-zoom feature
  • Improved backend integration with Ajax

Backend The backend developers working on this project used Odoo and Python frameworks for creating a robust e-commerce ecosystem. The team developed a fast, robust e-commerce landscape by using different backend technologies. As a database, the team leveraged the robustness of PostgreSQL. Below are the backend highlights of the project.

  • Enabled fast data storage for managing different users
  • Integrated with a third-party payment gateway
  • Ensured complete transparency of digital transactions
  • Built robust inventory and shipping tracking modules
  • Reduced ecosystem downtime

Development Process We used an agile development methodology for developing the e-commerce portal. The development process was executed by a team of cross-functional teams that followed a collaborative approach. The following steps were followed for carrying out the development process.

  • Analyzed the e-commerce platform's objectives
  • Executed the information-gathering phase to finalize the technologies to be used
  • Designed and deployed prototypes while collaborating with designers
  • Implemented different front-end and backend processes
  • Handled compatibility issues and tested the ecosystem

Business Outcomes
Our developers worked along with the client's internal teams for making sure that e-commerce store's development is in line with customer expectations and requirements. The ecosystem went live as per the decided time frame, which helped us earn the client's trust.

The client was happy with the e-commerce portal's performance. Since the engagement was completed on a positive note, we stand a chance to work with the client in the future. Here are the benefits that the client reaped from this engagement.

  • Built an optimized e-commerce infrastructure
  • Improved the business's engagement rate online
  • Enhanced the lighting brand's presence in the digital world
  • Delivered a scalable, stable, easy-to-maintain e-commerce solution
  • Ensured seamless e-commerce functionality across different channels

Client's Speak
Working with Flexsin's development team was good. They have been productive and delivered on promise.
Michael Moskvin
Sydney, Australia
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