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An E-commerce Portal On Odoo And Python Helped An Australian LED Lights Retailer Improve Its Global Brand Presence
Expertise:
Custom Web Development E-commerce Solutions Inventory Management system
Verticals:
Retail & eCommerce
Technologies:
OdooPython Afterpay Payment Gateway
Client Overview
Located in Australia, the client needed to build an e-commerce portal to maximize its reach. Since 2010, the client has offered LED lights with classic and contemporary designs to augment the look and feel of any decor. As an e-commerce development partner, we chose open-source technologies - Odoo and Python - to design the digital commerce solution. With the e-commerce portal implemented, the client attracted many global customers and improved its bottom line. ![](https://www.flexsin.com/upload/clientlogo/1652780108-1liquidleds.png)
Business Needs
The client had a successful physical store. Besides having a physical store, the client wanted to capitalize on the e-commerce segment and build its digital footprint. For this purpose, the client planned to launch a dedicated e-commerce store that will cater to the demands of the always-on generation. For implementing its migration strategy, the business had the following needs. - Building an intuitive e-commerce layout
- Developing a personalized in-store shopping capability
- Creating a fluid omnichannel e-commerce experience
- Integrating with third-party payment gateways
- Executing proven speed-to-market strategies
Strategy & Solution
For making sure that the client successfully met its business needs, it leveraged our development expertise. The team continuously worked toward improving the existing coding standards so that the e-commerce ecosystem's development gets as streamlined as possible.
Our team understood different scripts provided by the client before integrating them within the e-commerce portal's reporting module. The team improved the performance of the scripts. Besides improving the e-commerce platform's reporting module, the team fine-tuned the performance of other modules as well.
Front-end To make sure that the e-commerce platform is ultra-intuitive for its visitors, the team used different front-end technologies such as jQuery, JavaScript, HTML, CSS, and Ajax. By doing so, our team introduced the following improvements in the e-commerce portal.
Backend The backend developers working on this project used Odoo and Python frameworks for creating a robust e-commerce ecosystem. The team developed a fast, robust e-commerce landscape by using different backend technologies. As a database, the team leveraged the robustness of PostgreSQL. Below are the backend highlights of the project.
Development Process We used an agile development methodology for developing the e-commerce portal. The development process was executed by a team of cross-functional teams that followed a collaborative approach. The following steps were followed for carrying out the development process.
Our team understood different scripts provided by the client before integrating them within the e-commerce portal's reporting module. The team improved the performance of the scripts. Besides improving the e-commerce platform's reporting module, the team fine-tuned the performance of other modules as well.
Front-end To make sure that the e-commerce platform is ultra-intuitive for its visitors, the team used different front-end technologies such as jQuery, JavaScript, HTML, CSS, and Ajax. By doing so, our team introduced the following improvements in the e-commerce portal.
- Deployed transformative yet elegant e-commerce themes
- Delivered seamless web performance including sign-ups
- Created device-optimized design for tablets and desktops
- Used JavaScript for implementing the product-zoom feature
- Improved backend integration with Ajax
Backend The backend developers working on this project used Odoo and Python frameworks for creating a robust e-commerce ecosystem. The team developed a fast, robust e-commerce landscape by using different backend technologies. As a database, the team leveraged the robustness of PostgreSQL. Below are the backend highlights of the project.
- Enabled fast data storage for managing different users
- Integrated with a third-party payment gateway
- Ensured complete transparency of digital transactions
- Built robust inventory and shipping tracking modules
- Reduced ecosystem downtime
Development Process We used an agile development methodology for developing the e-commerce portal. The development process was executed by a team of cross-functional teams that followed a collaborative approach. The following steps were followed for carrying out the development process.
- Analyzed the e-commerce platform's objectives
- Executed the information-gathering phase to finalize the technologies to be used
- Designed and deployed prototypes while collaborating with designers
- Implemented different front-end and backend processes
- Handled compatibility issues and tested the ecosystem
Business Outcomes
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The client was happy with the e-commerce portal's performance. Since the engagement was completed on a positive note, we stand a chance to work with the client in the future. Here are the benefits that the client reaped from this engagement.
- Built an optimized e-commerce infrastructure
- Improved the business's engagement rate online
- Enhanced the lighting brand's presence in the digital world
- Delivered a scalable, stable, easy-to-maintain e-commerce solution
- Ensured seamless e-commerce functionality across different channels
Client's Speak
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Working with Flexsin's development team was good. They have been productive and delivered on promise. ![](https://www.flexsin.com/images/end_quote.png)
![](https://www.flexsin.com/images/end_quote.png)
Michael Moskvin
Sydney, Australia
Sydney, Australia
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