An Enterprise Digital Platform Enabled An American Consulting Firm Uncover Online Revenue Streams

Expertise: Custom Web Development Web & Enterprise Portals
Verticals: Consulting
Technologies: ASP.NETC#MS SQL ServerjQueryJavascript
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Client Overview
A US-based consulting firm required a B2B digital platform to strengthen its brand credibility and attract traffic and leads. Having an estimated annual revenue of USD 5.6 million, the client creates cutting-edge business simulations and designs impactful executive development programs for multinationals. We partnered with the client to design and build its responsive enterprise web portal using Microsoft technologies and JavaScript libraries. Once implemented, the portal simplified content discovery, refined user navigation, and improved the bottom line.
Business Needs
Business websites build credibility, strengthen brand image, and generate leads. The client had a website, but it failed to align with its brand image. Moreover, the client had multiple content assets related to services, case studies, thought leadership content, etc., that were not represented well on its existing website. Based on these factors, the client was finding a web development partner that could fulfill its following needs.

  • Building a stunning website that would represent the brand image of the client
  • Showing the content on the website dynamically whenever it is modified on the database
  • Creating a solid web presence that can attract traffic and leads consistently and rapidly
  • Penetrating the online marketplace to uncover business opportunities available online
Strategy & Solution
Since we have expertise in designing enterprise web portals and shepherding custom web development projects from conception to completion, we are the obvious choice. The client teamed up with our web developers to come up with a website that blended form and function. The chief goal of the engagement was to build a website that could effectively display case studies and marketing collateral without hampering the user experience.

Our front-end developers and back-end engineers worked in tandem with the spirit of reducing the turnaround. As a result of this spirit, the project was up and running in no time. From using ASP.NET to JavaScript and Microsoft SQL, we hand-picked the right technology to help the client realize its vision of building a strong web presence.

User Experience
Our front-end technology stack included ASP.NET, JavaScript, and jQuery. We used these technologies to build a front-end system that could resonate with the client's expectations. Our team divided the deliverables into two parts -- a user interface and the graphics of the website. Here are some of the key features that define the website's user experience.

  • Ensured that users, regardless of their devices, get a lag-free brewing experience
  • Checked the website against different parameters to ensure it is mobile-ready
  • Optimized all the web pages of the site to improve their loading speed

Our back-end development team was driven by a foolproof strategy that helped it create a robust architecture. This architecture's tech stack featured C#. The reason why we used C# is straightforward. This programming language boasts an incredible level of scalability, and the components made in this linage are easy to maintain too. Here are some of the highlights of the project's backend.

  • Accelerated the pace of back-end deployment because it was written on C#.
  • Improved the architecture security because the code was stored on public-facing servers.
  • Used Microsoft SQL Server as it supported high-end data masking, dynamic updates, etc.

Development Process
We kick-started the development process by following the Scrum development approach. The reason we went ahead with Scrum was simple -- we wanted blazingly fast release cycles. From developers to project managers and Scrum Master, our team included the right number of resources to make the project a success at speed. Here are some significant steps we followed while developing this project.

  • Organized multiple discovery sessions to set the project requirements straight
  • Prepared a wireframe of the project and got the client's approval on it
  • Held daily stand-ups to understand the development velocity and the way forward
  • Handled additional requirements even during the middle of the project
  • Tested the project deliverables against multiple quality parameters

Business Outcomes
As the engagement came to a close, we were ready with a functional, robust, and beautiful website for the client. The website had a promising design, which ensured that the targeted audiences easily found what they were looking for. To help you understand better, we are listing some of the top benefits the client reaped once the site went live.

  • Simplified content discovery with an easily accessible information architecture
  • Refined user navigation while adding visual storytelling elements to improve outcomes
  • Implemented a fully responsive website that streamlined its use from any device -- mobiles, tablets, laptops, and desktops
  • Built a clean website that helped increase the traffic at an incredible pace
  • Registered a sizable growth in ROI with more leads coming from the website
Client's Speak
I would like to take this opportunity to thank the development team at Flexsin for bringing my website together. I am amazed at the way these people took my initial idea and built a full-fledged website out of it. Highly recommended!
Carlo Peratonerm
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