Social Media Optimization (SMO) for Kids Learning Website: Services portfolio

Social Media Optimization (SMO) for Kids Learning Website

Service: Social Media Optimization (SMO)

Verticals: Education & Non-Profit

Skills: Twitter Promotion, Instagram Promotion, Facebook Promotion

The Results

60% WEBSITE TRAFFIC IMPROVEMENT
70% SESSION INCREASED
30% INCREASE IN ENGAGEMENT
314% Facebook Likes Increased

From the Client

The team completed the project well in time. We were happy to see all the elements integrated and working perfectly. Team coordination was efficient as project manager was always there to answer our queries

Arash

Client Brief

The client wanted more online visibility for their coding classes, especially for parents in Malaysia and Singapore. They wanted website audit to be done by our experts so that all issues were fixed and client could leverage the necessary traction in terms of enhanced online visibility and better credibility. The client wanted more enrolment for their coding classes by kids so that they can have better return on investment.

Increase in enrollment for coding classes
Enhancement in social media presence
Enticing interface for the students
More traffic and queries
Increase in revenue

Project Challenges

We looked at all social media channels of the client including YouTube, Facebook, and Instagram and shared the issues with the client that were noticed by our SMO experts. We shared our strategy with the client and duly incorporated their suggestions. The client agreed to our suggestions as we provided them solutions to the problems that were hindering their social media presence. The strategy was developed with a defined timeline to ensure that all components were incorporated at the right stage as and when required. Main goals and target audience for the client's social media accounts was identified and the tactics were worked out.

The Endeavor

We worked on expanding the client's social media channels with an aim to bring newly interested visitors to the client's website. Resources were allocated to effectively manage their social media campaigns and online reputation. We worked on social bookmarking on Reddit, Mixx, Twitter, Digg, Delicious and other channels. We created the technical code to enable the desired SMO services for the client.

We worked on creating brand awareness and generating new leads to efficiently draw the attention of the prospective customers. We worked to ensure social goals solved challenges and focused on network that add value. We used different integrated tools and varied social media marketing strategies that ensure productive results.

60% WEBSITE TRAFFIC IMPROVEMENT
70% SESSION INCREASED
30% INCREASE IN ENGAGEMENT
314% Facebook Likes Increased

We worked to fix all issues that were affecting the client's social media presence, and worked on them to bring the best outcomes for the client. The client's initial business requirements were kept in focus as we aligned all our development and marketing efforts in that direction only. Finally, we were able to bring out successful outcomes for the client