Website Design Improvements
We were able to enhance the reach of the customers on the website and serve the task of aligning its usability with its design and development. The new elegant design based on effective layout improved usability and made it easier for users to find more information on the website. The newly improved user action form has been relocated to the top of the home page and it had an immediate impact on visitor interactivity on the website.
Best ROI Possible Through Social Media Marketing Strategy
Another important value addition is the on-going analysis of Carol Howe's social media performance by making real-time changes to her SMM strategy ensuring the best possible ROI. We understood that Carol Howe needed to leverage niche platforms for her business. Our SMO professionals built the strategy based on her exact needs and chose a number of social sites for engagement and interaction with her audience. We executed the social media plan to strengthen Ms. Howe's brand and generate the required action from her followers.
We Ran A Lead-Generating Campaign
We designed an optimum SMM strategy for Carol Howe using paid campaign on social sites, all of which cater to a global audience. We quite successfully promoted her Lead generating Campaign via Facebook. For the campaign, we created a number of ads on Facebook that revolved around a new strategy which we call Retargeting and Remarketing.
For retargeting we posted advertisements on Facebook that linked the follower to the customer action hook on CarolHowe.com where a free book download of one of Ms. Howe's books was offered in exchange for the visitor's name and email address. Once we got the name and email address of the user, it was easy to follow up the prospective customer with a series of emailers with powerful messaging and links back into CarolHowe.com.Both retargeting and remarketing, a combination of both was an effective strategy for improving overall business profits.
More Reviews and Testimonial of The Customers
We advised the business to collect feedback/ testimonials from customers. By making it easy, comfortable, and even fun for them to do; such as through an email, Google Forms, Survey Monkey, social media polls, and much more.
Carolhowe's connected with a number of different audience groups during the campaign. As a result of this campaign, carolhowe's gained more than 9K mentions on various social media, more than 65K impressions on Twitter, around 75K reached on Facebook, more than 25K liked and followed; on Pinterest they got 8.5K likes and followed by users.
We faced each of these challenges and offer a clear solution that was implemented quickly, strengthening the business overall and increasing the ROI.