Full-Service SEO Helped A Technology Conglomerate Maximize Its Online Leads By 88%

As a trusted SEO company, we started off by analyzing the client's website. We did a detailed site analysis before our first call was scheduled with the client. After a few discovery meetings with the client, we started working on optimizing the website. We focused on optimizing the site, creating quality backlinks, and following off-page SEO best practices. These were the key elements included in our strategy.

As part of our road map, we optimized all the pages of the website. We even rejigged the content to make sure it was ready to appeal the global audiences. We did keyword research to discover new targeted keywords that were aligned with the search queries of global audiences looking for remote desktop solutions.

As the project started while the COVID-19 pandemic gripped the world, we expected tough competition. That is why we prioritized link building. To that end, we published high-quality content assets on reputed third-party websites; these assets comprised articles, blogs, PRs, and the like. We even revamped the website content to make sure it remained in line with the towering standards of some of the most demanding international audiences. Publishing fresh, helpful, and engaging content assets regularly helped us earn quality backlinks from industrial authorities as well.

Besides, we noticed that the lack of internal linking was bringing down the site ranking. That is why our strategy included going aggressive on internal link building because we wanted to give Google a clear idea of the site's content structure. By earning genuine backlinks, we also ensured search engines found the client's content credible. As a result, we established brand authenticity in the eyes of Google and other search engines.

Apart from working toward optimizing the existing pages and earning quality backlinks, we corrected page indexing too. That way, we improved the site's likelihood of getting ranked higher for a broad range of keywords. We even set up an XML sitemap to help bots and crawlers scan the site easily. Part of our on-page SEO initiatives also included optimizing the meta tags; that way, we could tell Google and other search engines how the site should be displayed on search engine result pages or SERPs.