Australian Based Commercial Business Finance and Commercial Business Loans Website SEO and Marketing

Verticals: Banking & Financial Services
Service: Search Engine Optimization (SEO)
Home > Internet Marketing & SEO > Australian Based Commercial Business Finance and Commercial Business Loans Website SEO and Marketing
Client Overview

A Search Engine Optimization (SEO) project for GCC Business Finance for its 26 business-specific keywords was successfully executed by Flexsin for increasing the company's online visibility and traffic. Being one of the best finance-broker companies in Australia, GCC Business Finance has helped a large number of investors/borrowers to get desired commercial loans, development finance, vehicle loans, and equipment finance. GCC is one of the leading facilitators of Business and Equipment Finance in Australia. The main goal of the SEO campaign was to create a strong online identity for the company that could increase its site traffic and generates qualified leads.

  • 170% Visibility Increased
  • 128% Traffic Improvement
  • 197% Increase in Sales
  • 187% Organic Conversion Improvement
Project Challenges

Increasing the keyword ranking on various search engine results and generating relevant traffic on the website were the main goals of the SEO campaign. One of the major challenges encountered by our team during the execution of the campaign was that all the keywords were city-specific. But the website didn't have any location-based webpages. In addition, our client was not interested in creating any city-specific pages on the website.

By adding relevant information and navigation options at the bottom of web pages, we implemented the web footer design. This design mythology helped us in increasing the visitors and converting them into qualified leads. Moreover, website citation was also done by our team to increase the ranking of local and city-specific keywords on various search engine results. By carrying out local business listings of the website, we increased the ranking of city-specific local keywords.

Strategy & Solution

We achieved first-page ranking for 17 keywords within the promised time frame by using result-driven SEO strategies. Our team used the website footer design, citation, and local business listings for boosting the traffic on the website. The traffic for city-specific pages was increased by 28% after the competition of the project.

We have increased the online visibility of GCC Business Finance through a systematically implemented on-page as well as off-page SEO strategies. The campaign not only improved the ranking of city-specific keywords within the search engines but also enhanced the business;s brand value. Through our white-hat SEO strategies, we improved the online visibility of the client's website by 70%. When the online visibility of the website was increased, our client got a good number of leads and the sales were increased by 97%.

Business Outcomes
One rolled out, the SEO campaign helped the client rank on the first page of leading search engines for over 15 keywords. Besides, we even improved the traffic flow by 28% on the site’s city-specific pages.
Keyword Few Main Keywords are Shown Ranking Mar-2017
Low Doc Equipment Finance
Heavy Equipment Finance
Low doc car finance
Truck Finance Sydney
Business Finance Sydney
Fit out finance
Solar Equipment Finance
Commercial business finance
Unsecured small business loans
Business loans Sydney
Client's Speak
Very happy with their work. Would definitely recommend.
Bill Salouris
Director at GCC Business Finance | Level 43 Governor Phillip Tower, 1 Farrer Place, Sydney Australia
Let's collaborate and discover propositions that unlock business opportunities.
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