Portfolio/Case Studies

Brakeworld.com provides quality brake parts. They only stock items from premium Italian, German, and U.S. rotor manufacturers, like Brembo, Bradi, Balo, ATE, Rotora, Zimmerman. Pads by: Rotex, Axxis, Hawk, Ceramicool, Mintex, Ferodo, Rofren, Pagid, Disc Italia & xbrakes, stainless steel lines from Goodridge, Russell. Brakeworld.com is also the manufacturer of the colored Clippers Rotors etc.

The objectives:

To improve Brakeworldranking in the SERPs for Brakes and pads with the brands terms

To drive more visitors to complete the sales

To generate more qualified leads from PPC and SEO activity

With the Clear objectives, Flexsin began managing brakeworld SEO and PPC activity in order to drive traffic and sales to the website. Before commencing Flexsin conducted a thorough investigation of Brakeworld existing campaigns and refined the campaign structure, keyword portfolio and ad copy.

These activities were performed during the project Execution:

Technical Audit to minimize duplicate content, sitemap optimization

Keyword research to ensure Brakeworld are targeting the key industry terms

Content audit to follow-up to the keyword research and ensure Brakeworld are targeting these terms correctly across the content

PPC audit in detail and Implement the best SEO, PPC and create a robust strategy In increasing the sale.

Throughout the progression of the SEO roadmap and delivery of Flexsin recommendations Brakeworld and Flexsin are working together to put these learnings into practice.

We have provided Brakeworld with SEO technical support and PPC with the following:

Full meta content re-write based on the keyword research document

Content update, focusing on thin and duplicate pages and improving the internal linking within the brakeworld site

On-going support to ensure the implementation of previous technical SEO recommendations

Strategic Campaign Structuring in Google adwords, Bing PPC and keywords Bidding and reduced the value of CPA by 80%

Every products and structuring of the products with the branding was been re organized; with the best effect.

The rationale for this is to commence by tackling the main onsite optimizations to build upon the increased traffic and sales being generated from SEO and PPC.

PPC has continued to go from strength to strength with the volume of leads from this channel increasing significantly. In order to capture call leads, We have reduced the CPA from $100 to $35, and increased the sales up to 100+.

Furthermore we are working on the new website with advance Conversion Rate optimization (CRO) value to get the better facelift of the website and visitors engagements.

• Visibility Increase 200%
• Traffic Improvement 100%
• Sales Value Increase 80%