Finance Website PPC and Marketing Services
The Results
- 70 Conversion/Month
- 40 Phone Calls/Month
- 3.20% Conversion Rate
- 150% Improvement in Conversions
From the Client

Client Brief
Project Challenges
Global Capital Commercial is closely aligned with property lending market participants, including those in the agency, valuation and construction sectors and main goal of the project was to increase enquiry with low CPA.
The Website landing page was not developed on the basic of industry benchmark, bounce rate was also quite high. They also need two times more conversion from pervious. It was challenging for us to get two times more conversion with in time frame.
Pervious data when we have received Google AdWords Campaign.- Total Enquiry May month: 20
- Phone calls: 2
- Conversion Rate: 0.51%
- CPA: A$312.13
The Strategy:
First of all we have analyzed the website & gave suggestion to the client for some landing page modifications. We have prepared suggestion document & share with him to develop website landing page accordingly. We have done keywords researched to create Google AdWords Campaign. We targeted lot of keywords which was relevant to business as well as added negative keywords to avoid invalid click. After keywords research, we setup a proper Google AdWords campaign and also used advanced feature of Google AdWords Like Call Only Ads, Use Remarketing list, Demographic Targeting
The Endeavor
- 70 Conversion/Month
- 40 Phone Calls/Month
- 3.20% Conversion Rate
- 150% Improvement in Conversions
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