PPC and Marketing Services For Australia's No. 1 Business And Commercial Loans Broker

Verticals: Consulting

Service: Pay Per Click Management (PPC)

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Client Overview

Flexsin had this opportunity to execute a PPC advertising project for Mr. Bill Salouris for his website Globalcapital.com.au. This project was executed from scratch with thorough research and the best PPC practices with an objective to achieve Good Conversion, traffic and brand value for the website.

70 Conversion/Month
40 Phone Calls/Month
3% Conversion Rate
150% Improvement in Conversions

Project Challenges

Global Capital Commercial is closely aligned with property lending market participants, including those in the agency, valuation and construction sectors and main goal of the project was to increase enquiry with low CPA.

The Website landing page was not developed on the basic of industry benchmark, bounce rate was also quite high. They also need two times more conversion from pervious. It was challenging for us to get two times more conversion with in time frame.

Pervious data when we have received Google AdWords Campaign.

- Total Enquiry May month: 20

- Phone calls: 2

- Conversion Rate: 0.51%

- CPA: A$312.13

The Strategy:

First of all we have analyzed the website & gave suggestion to the client for some landing page modifications. We have prepared suggestion document & share with him to develop website landing page accordingly. We have done keywords researched to create Google AdWords Campaign. We targeted lot of keywords which was relevant to business as well as added negative keywords to avoid invalid click. After keywords research, we setup a proper Google AdWords campaign and also used advanced feature of Google AdWords Like Call Only Ads, Use Remarketing list, Demographic Targeting

Strategy & Solution

Since the new website landing page design, we have been able to engage user on our services. We have also improved conversion from Google AdWords as well as successful to lower CPA. We have improved the conversion rate 3 times.

Business Outcomes

Our PPC campaign helped the client maximize the number of inquiries it received. Moreover, we even optimized landing pages to improve the conversion rate and lower the CPA value by a wide margin.

The number of keywords ranked in the top 3 was 6
The conversion rate improved by18%
Inbound calls grew by 21%
The cost per call was minimized by 17%

Client's Speak

Consistently high quality work. Flexsin demonstrated practical knowledge of our business value needs. Highly recommended.

Bill Salouris
Director at Global Capital | Sydney, Australia

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