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Home > Internet Marketing & SEO > PPC Service for Financial Website
PPC Service for Financial Website
Service:
Pay Per Click Management (PPC)
Verticals:
Consulting
Domain:

Client feedback

Director at Challis Capital
Bill Salouris Director at Challis Capital | Sydney Australia

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Client Brief

Flexsin had this opportunity to execute a PPC advertising project for Bill Salouris, for his website challiscapital.com.au. Challis Capital Partners is an Australian based finance broker company which provides both their clients and investors with the unique, value-added opportunities, especially property industry participants looking for innovative financial solutions. The main goal of the campaign is to create a strong online identity using their new branding, sales and traffic from the website.

Project Challenges

Challis Capital Partners offers capital partnership between their investor clients, and property industry participants, looking for innovative financial solutions and main goal of the project is to increase enquiry with low CPA.

The Website landing page was not developed on the basic of industry benchmark, bounce rate was also quite high. They also need three times more conversion from pervious. It was challenging for us to get three times more conversion with in time frame.

Pervious data when we have received Google AdWords Campaign.

- Total Enquiry June month: 85

- Phone calls: 50+

- Conversion Rate: 15%

- CPA: AUD 400

The Strategy:

First of all we have analyzed the website & gave suggestion to the client for some landing page modifications. We have prepared suggestion document & share with him to develop website landing page accordingly.

We have done keywords researched to create Google AdWords Campaign. We targeted lot of keywords which was relevant to business as well as added negative keywords to avoid invalid click. After keywords research we setup a proper Google AdWords campaign and also used advanced feature of Google AdWords Like: Demographic Targeting

The Endeavor

Since the new website landing page design, we have been able to engage user on our services. We have also improved conversion from Google AdWords as well as successful to lower CPA. We have improved the conversion rate 10.
  • Conversion/Month 30
  • Phone Calls/Month 20
  • Conversion Rate 7.35%
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