PPC Service For An Australian Based Corporate Advisory And Finance Broker Company
- 30 Conversion/Month
- 20 Phone Calls/Month
- 7% Conversion Rate
- 150% Improvement In Conversions
Challis Capital Partners offers capital partnership between their investor clients, and property industry participants, looking for innovative financial solutions and main goal of the project is to increase enquiry with low CPA.
The Website landing page was not developed on the basic of industry benchmark, bounce rate was also quite high. They also need three times more conversion from pervious. It was challenging for us to get three times more conversion with in time frame.Pervious data when we have received Google AdWords Campaign.
- Total Enquiry June month: 85
- Phone calls: 50+
- Conversion Rate: 15%
- CPA: AUD 400
First of all we have analyzed the website & gave suggestion to the client for some landing page modifications. We have prepared suggestion document & share with him to develop website landing page accordingly.
We have done keywords researched to create Google AdWords Campaign. We targeted lot of keywords which was relevant to business as well as added negative keywords to avoid invalid click. After keywords research we setup a proper Google AdWords campaign and also used advanced feature of Google AdWords Like: Demographic Targeting
- The number of keywords ranked in the top 3 was 9
- The conversions rate increased by 15%
- The number of inbound calls grew by 17%
- The cost per call got decreased by 27%
Director at Challis Capital | Sydney Australia