PPC Service For An Australian Based Corporate Advisory And Finance Broker Company

Verticals: Consulting
Service: Pay Per Click Management (PPC)
Home > Internet Marketing & SEO > PPC Service For An Australian Based Corporate Advisory And Finance Broker Company
Client Overview
Flexsin had this opportunity to execute a PPC advertising project for Bill Salouris, for his website challiscapital.com.au. Challis Capital Partners is an Australian based finance broker company which provides both their clients and investors with the unique, value-added opportunities, especially property industry participants looking for innovative financial solutions. The main goal of the campaign is to create a strong online identity using their new branding, sales and traffic from the website.
  • 30 Conversion/Month
  • 20 Phone Calls/Month
  • 7% Conversion Rate
  • 150% Improvement In Conversions
Project Challenges

Challis Capital Partners offers capital partnership between their investor clients, and property industry participants, looking for innovative financial solutions and main goal of the project is to increase enquiry with low CPA.

The Website landing page was not developed on the basic of industry benchmark, bounce rate was also quite high. They also need three times more conversion from pervious. It was challenging for us to get three times more conversion with in time frame.

Pervious data when we have received Google AdWords Campaign.

- Total Enquiry June month: 85

- Phone calls: 50+

- Conversion Rate: 15%

- CPA: AUD 400

The Strategy:

First of all we have analyzed the website & gave suggestion to the client for some landing page modifications. We have prepared suggestion document & share with him to develop website landing page accordingly.

We have done keywords researched to create Google AdWords Campaign. We targeted lot of keywords which was relevant to business as well as added negative keywords to avoid invalid click. After keywords research we setup a proper Google AdWords campaign and also used advanced feature of Google AdWords Like: Demographic Targeting

Strategy & Solution
Since the new website landing page design, we have been able to engage user on our services. We have also improved conversion from Google AdWords as well as successful to lower CPA. We have improved the conversion rate 10.
Business Outcomes
Analyzing previous ad campaigns helped us understand the reasons that minimized the conversion rate. We set up a new campaign for improving the number of monthly phone inquiries and increasing the conversion rate too.

  • The number of keywords ranked in the top 3 was 9
  • The conversions rate increased by 15%
  • The number of inbound calls grew by 17%
  • The cost per call got decreased by 27%

Client's Speak
Director at Challis Capital
Bill Salouris
Director at Challis Capital | Sydney Australia
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