PPC Service for Financial Website
The Results
- 30 Conversion/Month
- 20 Phone Calls/Month
- 7.35% Conversion Rate
- 150% Improvement in Conversions
From the Client

Client Brief
Project Challenges
Challis Capital Partners offers capital partnership between their investor clients, and property industry participants, looking for innovative financial solutions and main goal of the project is to increase enquiry with low CPA.
The Website landing page was not developed on the basic of industry benchmark, bounce rate was also quite high. They also need three times more conversion from pervious. It was challenging for us to get three times more conversion with in time frame.
Pervious data when we have received Google AdWords Campaign.- Total Enquiry June month: 85
- Phone calls: 50+
- Conversion Rate: 15%
- CPA: AUD 400
The Strategy:
First of all we have analyzed the website & gave suggestion to the client for some landing page modifications. We have prepared suggestion document & share with him to develop website landing page accordingly.
We have done keywords researched to create Google AdWords Campaign. We targeted lot of keywords which was relevant to business as well as added negative keywords to avoid invalid click. After keywords research we setup a proper Google AdWords campaign and also used advanced feature of Google AdWords Like: Demographic Targeting
The Endeavor
- 30 Conversion/Month
- 20 Phone Calls/Month
- 7.35% Conversion Rate
- 150% Improvement in Conversions
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