Facebook and Instagram PPC For A US-based Skincare Brand To Improve Sales Inquiries

Verticals: Retail & eCommerce
Service: Pay Per Click Management (PPC)
Home > Pay Per Click Management (PPC) > Facebook and Instagram PPC For A US-based Skincare Brand To Improve Sales Inquiries
Client Overview
On a mission to help people transform the way they care for their hair and skin, Allurials is setting benchmarks of excellence with its body care products. The client brings products that are made from organic ingredients. Since 2015, the client has been offering products that strengthen skincare and haircare routines. Moreover, the client has an unrivaled track record in offering products that improve the skincare and haircare outcomes for people. On top of that, these body care and skincare products are affordably priced so that they are accessible to a large number of people. The client has successfully voyaged into the world of online marketing with an intuitive website that helps it expand its customer base.
  • 35% Sales Increased
  • 20% CPA Decreased
  • 50% Impressions Increased
  • 30% BounceRate Decreased
Project Challenges
Not getting too many leads on its website, the client was finding it incredibly challenging to maximize its brand's footprint. The client had tried organic marketing earlier and wanted to attract more audiences. That is why the client was looking forward to partnering with a digital marketing agency that could help it explore more avenues of online marketing. To that end, the client wanted to start a successful engagement with a digital marketing agency. Here are some of the challenges that the client was facing before beginning the engagement.

  • Using digital marketing to expand brand presence
  • Reaching target audiences at a high velocity
  • Engaging with the prospects and buyers better
Strategy & Solution
The client was finding an end-to-end digital marketing services provider that could take care of its online marketing and branding initiatives. After research, the client found our team of digital marketers with impressive credentials. We had multiple rounds of discussions with the client where we described the upsides of putting money into paid advertising. Generally, paid advertising practice helps businesses achieve their KPIs and goals, all the while driving traffic from social channels to websites.

After detailed discussions with the client, we arrived at a conclusion: The client decided to focus on social media marketing to drive engagement with the target audience and build a prominent brand presence online. Our social media marketing team collaborated with the client's business team. This collaboration helped define the goals of the engagement. The chief goals included rising sales and engagement of the client through paid social media efforts. Once the goals were defined, we started designing a paid social media campaign. While designing our social paid campaigns for the client, we factored in the low budget of the client. The key challenge, then, was to help the client receive a high number of purchases with a lower CPP or cost per purchase.

We focused on using Facebook and Instagram to help the client drive social traffic to the website. On the site, we landed the traffic to a dedicated page with an attractive lead magnet. This lead magnet was designed by our content team to educate the traffic about the benefits of buying organic body care products. Finally, through this lead magnet, we introduced the audience to the client's inspiring array of products.

Business Outcomes
Our paid social campaign included compelling ad copies with creative, designing lead magnets, and optimizing landing pages. That way, we drove the engagement rate and maximized leads on Facebook and Instagram.

  • Reach maximized by 55%
  • The session time was lifted by 35%
  • On-site action improved by 15%
  • The bounce rate decreased by22%

Client's Speak
Partnering with the paid social team at Flexsin was the best decision. The team helped my business gain visibility on Instagram and Facebook. Much recommended!
Muhammad Noman
CEO - Allurials - Manville, New Jersey, United States
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