A Scalable Shopify E-commerce Platform Improved The Response Rate Of A US-Based Cosmetic Brand

For realizing its business needs, the client collaborated with Flexsin. After much brainstorming, the client and Flexsin's development team zeroed in on Shopify as its go-to platform for building an intuitive e-commerce outlet. The Shopify e-commerce web development team had deep expertise in developing and deploying a range of e-commerce websites and online boutique outlets. To make the e-commerce website more conversion-driven and faster to browse, the team analyzed the current market trends and other lifestyle needs. These analyses were carried out in phases beginning from the e-commerce portal's conception to its development and testing.
Moreover, the client wanted its e-commerce outlet to have a robust and well-organized administrator panel for managing Products, Categories, Orders, Invoices, Customers, Taxes, CMS Pages, Sliders, Payment Gateways, and Shipping APIs with various types of daily/monthly sales reports. So, the custom design theme and web development model had to seamlessly align with every need of the client.

Front-end Flexsin's deep Shopify expertise enabled the client to have an e-commerce store for building a highly intuitive user interface. The idea was to develop an interactive UI that built brand credibility and eliminated any friction points that led to the loss of leads. A few highlights of the front-end development work are mentioned.

• Building a one-step checkout process for helping shoppers see price conversions in their respective currencies on the cart page
• Creating a fast-moving and fluid UI that acted as a springboard for increasing conversions
• Accelerating the load times to make sure the user wait-time comes down to zero
• Neatly categorizing the merchandise so that it not just sits on the e-commerce portal but even grabs attention

Backend A robust Shopify e-commerce website needed an equally robust backend system. The team used MySQL as its database of choice for organizing the store-specific data. The client leveraged Flexsin's dedicated PHP developers for building a rock-solid and secure backend logic. Some of the key highlights of the backend work done during the engagement are listed below.

• Harnessing Smarty to differentiate the backend business logic with the front-end presentation
• Analyzing the price conversion in respective currencies right on the cart page
• Integrating the PayPal Express Checkout payment gateway
• Building a strong connection between the backend database and the front-end system

Development Process From the start, Flexsin's development team embraced an agile work methodology. This methodology has proved to be helpful in handling project requirements and has given room for accommodating anything urgent that comes up from the client's ream. Some of the key factors that governed the development process are mentioned below.

• Brainstorming the project requirements and defining work-related milestones
• Detailing project outlines and defining roles and responsibilities related to the project
• Delivering periodical work reports to the client and arranging sprint meetings with it
• Accommodating any additional requirements during the project
• Testing the deliverables before they reach the client