A .NET-Enabled E-Commerce Store Helped Turkish Diamond Traders Maximize Their Reach And Sales

Expertise: Application Development Marketplace & Collaboration
Verticals: Retail & eCommerce
Technologies: ASP.NETIIS/WindowsC#ASP.NET MVCMS SQL Server
Home > Portfolio > A .NET-Enabled E-Commerce Store Helped Turkish Diamond Traders Maximize Their Reach And Sales
Client Overview
To build an e-commerce application for diamond traders, the client was looking for a development partner. Located in Turkey, the client has a portal that lists over 50,000 diamonds and jewels and connects traders with buyers nationwide. We partnered with the client to design, develop, and deploy an e-commerce platform using our expertise in the Microsoft technology stack. Once implemented, the digital store reduced the registration time and increased the number of new users.
Business Needs
Cevaheer wanted traders to register their diamonds while allowing the sellers to search as per their needs. Besides, the portal needed advanced search and quick registration capabilities. Our team's biggest challenge was to optimize the performance that was throttled by an overcrowded database. Another challenge was found in developing an exhaustive search capability that allowed finding diamonds and their traders against different search parameters.

  • Enables the sellers and buyers to register and search for stones according to their specific needs and requirements
  • Allow the diamond sellers and buyers to upload and search for the diamond jewelry and purchase the same by coordinating with the website owner.
  • Allow sellers to register on the portal by buying the appropriate membership plan and can upload their diamond Jewelry based on the membership plan purchased.
  • Find the best deal for sellers and buyers, quickly and easily
Strategy & Solution
The web portal has been developed with a standard responsive search interface which allows the jewelers to search for the diamonds by specifying several search parameters. A diamond dealer can upload the diamonds using the add interface or bulk upload through excel or CSV file. Web API has been integrated with the web portal with 3rd party applications to import diamonds from their applications.

Front-end Our dedicated front-end developers and designers build a responsive web design with the unique and feature-rich platform as per the client expectations. The front-end of the web portal seamlessly connects the diamond buyers and seller and offers the functionalities as per the set objectives of the client, such as:

  • Elegant UI along with high responsiveness
  • A fully functional web portal that seamlessly connects the buyers and seller of diamond jewelry
  • Allow the diamond sellers and buyers to upload and search for the diamond jewelry
  • Connect with an elite community of diamond and jewelry professionals. Negotiate directly, with no commissions or transactions fee and much more.

Backend Our Microsoft.Net development team using ASP.NET and C# worked on the project with proper planning, handled the performance issue as the database was exhaustive and optimizing the speed was challenging. To overcome this challenge, we optimized the database by using indexes on the tables where frequent searches were expected. We also used some performance tuning techniques to optimize the performance of the application. At last, we were able to develop the platform that benefits users by offering:

  • Payment gateway integration for buying the membership plan
  • Connection with an elite community of Diamond and Jewelry professionals
  • Direct negotiation, with no commissions or transactions fee and much more

Development Process Our team was responsible to develop a complete project from its development to the testing phase. During the development process, we keep updated our client with all the changes and progress report of the projects. Our team utilized the latest technologies to develop an efficient and effective platform that make our client business more profitable.

  • Analyze the objective and gather requirements according to the client specifications.
  • Web designer created one or more prototype designs for the portal. We closely work with the designer, exchange ideas, until we arrived at the final design for the web portal.
  • Our development team uses the Model-View-Controller (MVC) architectural pattern that separates an application into three main logical components: the model, the view, and the controller.
  • Add the advanced features of scalability and high-performance functionalities.
Business Outcomes
The designing team put their best efforts to build a highly feature-rich, interactive platform with unique design as per the client expectations. The web portal has all the functionality related to the diamond buyers and seller.

As a result of our best efforts, the platform continued to become more user-friendly and come closer to delivering the perfect user experience. We were able to deal with each of these challenges, delivered the project with all the perfection within the desired time period with the following features:

  • Once the feature-rich platform was deployed, the client improved the overall trading ecosystem by providing faster search functionalities.
  • Membership plan was introduced by integrating the payment gateway which allowed for single and recurring payment.
  • Recurring payment allows the members to make monthly or yearly payment and they need not enter the payment details time and again.
  • Search for stones according to the specific needs and requirements, and Cevaheer will find the best deal for you, quickly and easily.
  • Users can gain a deeper understanding of availability and pricing trends.
  • New sign-up time reduced by 50%.
Client's Speak
You did an excellent job involving each member of the team in the project. We were impressed with the kind of involvement of the team members in the progress of the project.
Jak Akdogan
Istanbul, Turkey
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