WordPress Website Development Helped An Australian Technology Leader Get Better Leads Faster

Expertise: Custom Web Development Content & Document Management
Verticals: Software & Hi-Tech
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Client Overview
A leading electrical contractor and technologies provider in Australia required building a strong digital presence that would help expand its corporate alliance and attract global prospects. Serving over 10,000 customers annually since 2000, the client serves leading names from different sectors - government, health care, retail, construction, etc. As a technology partner, we used our WordPress capabilities to create an intuitive and secure website that would put the client on the global map. With the corporate website going live, the client raked in 60 percent warm leads in the very first week of its launch.
Business Needs
The client wanted to build a robust web presence and harness the true power of the internet for expanding its reach and building new corporate alliances. In the client's mind, there was a concrete idea of having a solid website that would support individual professionals to seamlessly list their services. Some of the most pressing business needs that the client had in mind are given below.

  • Building an impressive web presence that aligned with the clients brand value
  • Creating a blazingly fast user interface that did not lag or showed signs of slowing down
  • Designing and developing a corporate website that could generate revenue
  • Delivering an attractive, enterprise-grade website that could present the client in front of future business partners

Strategy & Solution
Once Flexsin's web design and development teams were brought on board, the client's business ideas of a dedicated corporate website began to materialize. First and foremost, the team harnessed its PHP web development capabilities to build a robust and fast-to-load corporate website that could seamlessly store the details.

As the website was to be backed by a CMS, Flexsin's team chose WordPress to store the details in the backend. Other than that, the team followed web design and development best practices to make sure the whole website was fluid to browse. The entire suite of solutions delivered by Flexsin could be divided into two parts: front-end and backend.

Front-end The front-end team centered around the usability of the website. As a technology leader in the Australian market, the clients web presence had to reflect the sort of sophistication and class its business had. Which is what the front-end team kept in mind while designing the UI of the clients corporate website. Some of the highlights of the corporate websites front-end are listed below.

  • Developing an intuitive UI using WordPress templates that aligned with the technology leaders brand identity
  • Lightening the shade of images for smoothening the scroll feature
  • Improving the website's load times by optimizing it well
  • Delivering an impressive digital experience that ran seamlessly on different media platforms including mobile devices and desktops
  • Incorporating WordPress plug-ins to build a feature-rich website
  • Streamlining the booking mechanism for professionals

Backend The robustness of the corporate website was made sure by its solid backend architecture. Since the website was built on WordPress, it streamlined content management initiatives from end to end. Because the website had WordPress, it enabled the admin to seamlessly modify, add, remove, and post a range of content files. Besides harnessing our WordPress development expertise, the client used our capabilities to build, deploy, and manage the backend.

  • Integrating a robust database for streamlining data storage initiatives
  • Incorporating robust payment gateways into the backend architecture
  • Separating the backend logic with the front-end presentation
  • Adding a third-party calendar API into the website for improving the booking mechanism

Development Process Flexsin embraced an agile development approach to complete the project on time. As per the approach, the development and design teams were ready to take on any project challenge even in the middle of the engagement. Some of the key highlights of the development process are as follows.
  • Analyzing the project details with the client from the get-go
  • Gathering project data so that the development work could be initiated fast
  • Developing the website within the defined time frame at speed and scale
  • Testing the final deliverables to make sure everything worked as intended

Business Outcomes
On the successful completion of the project, the client had a solid website where images and content aligned artistically. And the entire website supported the smooth-scroll feature to make sure that navigating across the website was as fast as possible. Some other benefits of the engagement are as given below.

  • Designing a corporate website that communicated a visually appealing and user-friendly brand story
  • Building an intuitive web presence that generated 60 percent leads on the first week of its launch
  • Generating a massive amount of bookings that improved the business ROI by 45 percent
  • Streamlined document and content management initiatives since the site harnessed WordPress capabilities

Client's Speak
It was a pleasure working with Flexsin’s WordPress development team. The team knew what it was doing from the word go, and that really helped make the project a reality within the timeframe given by me.
Andrew Sav
Owner - Micron Group, Australia
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