An E-Commerce Gifting Store On Magento Helped An Australian Retailer Accelerate Its Growth

Expertise: Custom Web Development E-commerce Solutions Marketplace & Collaboration
Verticals: Retail & eCommerce
Technologies: MagentoApache/Linux Paypal Adaptive Payment
Home > Portfolio > An E-Commerce Gifting Store On Magento Helped An Australian Retailer Accelerate Its Growth
Client Overview
A top-rated gift store in Australia wanted to take its business online. To that end, it required an e-commerce website that could simplify how people found and purchased gifts. As a reliable gifting website, the client is helping men and women find and buy the right gifts online at competitive prices. We were brought on board as a technology partner for the client. On reviewing the key requirements of the client, we zeroed in on using Magento - now Adobe Commerce - to bring the online gift store up and running. The decision to go with Magento was because it is scalable, and the client was expecting heavy growth once it set up shop online. Once deployed, the platform helped the client get more vendor registrations and grow its business at speed.
Business Needs
The client wanted a single platform for the people wherefrom they could shop for the best gifts based on their choices and the liking of the person to whom the gift is intended for. That way, people could show their love for their near and dear ones in a unique way with an extensive variety of products like curios, bouquets, cards, artwork, artifacts etc.

The client wanted below features in their gifting marketplace application:

  • Seller acquisition
  • Research and analysis
  • One stop solution for gifting
  • Gifting experiences and ideas
  • Secure payment
  • Gift delivery
Strategy & Solution
After having a detailed analysis of their system, we found that the client's system was using outdated technology and the look was also not attractive.

Our developers worked to create a fully automated store, offering the users experience akin to physical store. The application was upgraded to categorize the products with excellent interface for the visitors.

Front-end The application was provided an elegant interface where users can find not only gifts but also gifting ideas and experiences to share with. The application allows the users to share their experiences that could be inspiration for others. Other key features of our front end included:

  • Gifting options and experiences
  • Customized gift wrapping and delivery
  • Ease of gift search
  • Product description

Backend Since the system had to store information about a wide range of gifting categories, our developers worked on the backend to ensure that it communicates coherently with the front end to provide the needed information to the users in a flawless manner. We tested the backend for optimized performance using various testing tools and methodologies. We worked on the below in our backend development:

  • Smart search based on user data
  • Tools to localize and globalize
  • Authentication and user management
  • API to handle communication between database

Development Process The Major challenge for our developers was to develop multilayer filter listing for the gift items. We customized Magento CMS in a way that this filtration worked like plug and play. We achieved the Filter functionality successfully by customized the Magento without hampering its default functionality. The developers had a systematic approach for successfully developing the application for the client.

  • Requirement gathering and analysis
  • Mental prototyping
  • Assessment of technical feasibility
  • Production implementation

We ensured the client's requirements were met to their satisfaction and all the features and functionalities were provided to the client as intended.
Business Outcomes
The application allows customers to have gift wrapping and gift card writing when they check out. It can prepare the custom gift and send it straight to receiver. That way, the application provided the users integrated gifting solutions and was well received by the people in Australia.

The Joy of Giving is what's known as a multi-vendor marketplace, which means businesses from all over Australia can upload their products and experiences, which in turn mean that the customers are not limited to what the client stocks, but can choose from hundreds of different vendors with thousands of different great gifts ideas! Here are the key highlights of our successful endeavor:

  • Scenarios for gifting when one need not have an occasion to experience the joy of gifting
  • More vendor registration from each category to add brand value for the client
  • Reporting and daily submission of the sales data and status
  • Online gifting platform for an assortment of gifting options and solutions
  • Increased adoption and introduction of creative ways of gifting
  • Professional and appealing look for the gifting store with ease of ordering and secure payment
Client's Speak
So far so good (5 Star feedback). I have hired Flexsin for ongoing website marketing as well!!!
Paul Tonkin
Owner - Joyofgiving, Australia
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