Technical Consultant - Adobe

Job Description:

We are looking for Technical Consultant - Adobe Journey Optimizer, whose role is to help businesses design, implement, and optimize personalized customer journeys using Adobe Journey Optimizer - a powerful tool in the Adobe Experience Platform (AEP) suite. Immediate joiners preferred. This is a Hybrid working model.

Responsibilities:

• Provide advisory, consulting, and technical implementation services to customers on Adobe Experience Platform and Adobe Journey Optimizer.
• Assess customer requirements, pain points, goals and make recommendations on solution architecture, design and roadmap.
• Configure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile dataset, Real-time Customer Profile etc.
• Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using APIs, Experience Data Model (XDM), schemas and mappers.
• Create customer, visitor and product audiences using segments and AI/ML powered segments • Configure destinations to activate audiences in channels like email, Journey Optimizer, Ad Cloud and CRM systems.
• Implement Journey Optimizer features like journey orchestration, triggers, automations, actions, messages and offers.
• Develop custom applications, workflows and APIs to extend the platform as per customer needs.
• Troubleshoot technical issues, debug and optimize performance of customer implementations.
• Provide post go-live support, enhancements, maintenance and upgrades for customer solutions.
• Conduct product training, knowledge transfer and share best practices.
• Continuously track product updates and improve solution recommendations for evolving customer needs.

Skills and Experience Required:

• 3-4+ years of extensive implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer.
• Expertise in deploying, configuring and optimizing all major Experience Platform services and Journey Optimizer features.
• Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
• Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs.
• Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including: 
  
  • Setting up source connectors and ingesting data using the API and UI.
  • Configuring Experience Events (XDM schemas) for capturing data from sources.
  • Creating audience segments using custom and AI/ML-based segments.
  • Triggering journeys and activations based on segments and profiles.
  • Implementing journey automations, actions and messages o Integrating with destinations like CRM, email, etc. 
• Hands-on experience developing using the Platform APIs and SDKs in a language like: 
  • JavaScript for API calls.
  • Java for extending functionality with custom connectors or applications.
• Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM).
• Familiarity with configuring IMS authentication to connect external systems to Platform APIs.
• Experience developing, debugging and optimizing custom server-side applications.
• Proficiency in JavaScript, JSON, REST APIs and SQL.
• Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile.
• Strong understanding of concepts like multi-channel data management, segmentation, orchestration, automation and personalization.
• Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows.
• Experience automating technical tasks using tools like: API integration tests, Postman for API testing, Git for source control.
• Excellent documentation and communication skills with the ability to clearly present technical recommendations to customers.
• Experience troubleshooting complex technical issues related to APIs, data ingestion, segments, destinations etc. 
• Self-starter with the ability to manage resource constraints, changing priorities and tight deadlines.
• Problem solving mindset with the ability to constantly improve and optimize deployed solutions.