Team Lead - PPC

Job Description:

Flexsin is looking for PPC Expert to join our dynamic team and embark on a rewarding career journey. Ideal candidate must have 5+ Yrs of hands-on working experience on Facebook, Google and Linked. 

Responsibilities:

• Campaign Strategy: Develop PPC advertising strategies to meet specific marketing goals, such as lead generation, sales, or brand awareness
• Keyword Research: Conduct extensive keyword research to identify relevant and high-performing keywords for PPC campaigns
• Ad Copywriting: Create compelling ad copy and design ad creatives to maximize click-through rates and conversions
• Campaign Setup: Set up and configure PPC campaigns, including selecting targeting options, budget allocation, and bid strategies
• Ad Group Structuring: Organize ads into ad groups with relevant keywords to improve ad relevance and quality scores
• Ad Extensions: Utilize ad extensions to enhance ad visibility and provide additional information to users
• Bid Management: Monitor and adjust bids to optimize campaign performance and achieve the best return on investment (ROI)
• A/B Testing: Conduct A/B and multivariate tests to evaluate the effectiveness of ad creatives, landing pages, and various campaign elements
• Quality Score Improvement: Work on improving the quality scores of keywords and ads to reduce costs and improve ad rankings
• Tracking and Analytics: Set up tracking mechanisms and use web analytics tools to measure and report on campaign performance
• Conversion Tracking: Implement conversion tracking to measure and analyze the effectiveness of PPC campaigns in achieving desired actions (eg, form submissions, purchases)
• Negative Keyword Management: Identify and manage negative keywords to prevent ads from displaying for irrelevant search queries
• Budget Management: Manage daily and monthly budgets, making adjustments as needed to ensure cost-effectiveness
• Competitor Analysis: Analyze competitors' PPC strategies and identify opportunities for improvement
• Geo-Targeting: Implement geo-targeting to display ads to specific geographic locations, tailoring campaigns to local or global audiences
• Ad Network Selection: Choose the most suitable ad networks and platforms for each campaign

Qualifications:

• Bachelor's degree.
• Proven experience in managing PPC campaigns, particularly in the real estate or related industry.
• Google Ads and Bing Ads certifications are a plus.
• Proficiency in Google Analytics and other PPC tools.Strong analytical skills with the ability to interpret data and make informed decisions.