Website design in the world of internet marketing plays one of the most crucial roles in the entire process. In a way it can be said that the perfect analogy of a website is that of a book wherein each page can be considered as the page of the website. The only difference being that the website is structured on the digital systems and technologies whereas a book is made from a paper. In other sense it can be said that the purpose of both of them is to disseminate knowledge to the interested people. The first thing that is required in a website or rather demands attention is that of the web design. Whether or not the user would enter the website and would feel compelled enough to go through all the pages is determined by the web design and the content that has been out on the website. Both of them combine the creative approach as well as technical know-how of the various internet technologies. It is required that the businesses and the other entities that are embarking on the mission to create a web presence or trying to further strengthen their already existing site must seek out a company and the professionals that have both the right as well the left brains working in synergy in their company. Some of the basic aspects f the website design is:

a) The site should be user friendly with an easy interface and navigation.

b) The relevancy of the content and the information that is put on the site to the targeted audience is imperative.

c) The graphic and the text should be of the single style.

d) The visibility of the site has to be of top priority at least on the major search engines.

After the completion of the website, it has to be uploaded onto the internet that is done using the FTP client. Once the website is live, efforts are to be made to push it to the higher ranks on the first few pages.

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