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Here Is How Metaverses Are Delivering The Next Generation Of Digital Experiences

A well-engineered metaverse transforms the user experience, or UX, landscape. Think about it: A meta...
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Categories : Metaverse
Vishal 21 Mar 2022

A well-engineered metaverse transforms the user experience, or UX, landscape. Think about it: A metaverse is a perfect choice for production houses to release their big-ticket movies or high-budget TV series. Likewise, mega retail outlets are choosing metaverses to build their next big storefronts. Gamers, too, want to turn the always-evolving metaverse into their arena for monetizing gaming opportunities. No doubt, content creators and enterprises are jumping on the metaverse development bandwagon.

The metaverse boom is justified. As per a report titled Into the Metaverse, 66 percent of consumers want to engage with brands in the digital ecosystem. On top of that, the same report suggests that almost 73 percent of consumers want to interact with businesses through a range of online channels. These metrics matter for businesses or brands that want to unlock the potential of the future of digital. And, unsurprisingly, the future of digital is more immersive because it is on the metaverse.

metaverse development

To understand the engaging experiences that metaverse delivers, a brand will have to understand its high-speed evolution.

The High-Speed Evolution Of Metaverses.

Thanks to metaverses, the line between reel and real is blurring at a fast pace. It is because experiences become more immersive when they are hosted on a metaverse. However, today, all experiences are hosted only on public metaverses. But that is going to change soon with the advent of private metaverses and boutique metaverses.

A private metaverse will only be available for a select few. For example, if an organization plans to create a metaverse for its employees and clients, then that will be a private metaverse. A boutique metaverse, on the other hand, will be publicly accessible, but only one enterprise will host an event at a time. Imagine Apple hosting its high-end launch event in a boutique metaverse where a viewer will experience the new offerings from the Cupertino-based company.

But that’s not all. There will even be industry-centric metaverses down the road. That means every sector – including automotive, travel and hospitality, retail and e-commerce, fashion, etc. – will get their own metaverses. Almost every company belonging to any sector will be able to use its industry’s metaverse to host events, roll out new launches, and eventually elevate user experience.
Certainly, metaverse will power the next generation of user experiences, making them intuitive, immersive, and truly virtual. But brands have to factor in different points before they create rewarding user experiences on the metaverse.

Points To Keep In Mind Before Crafting UX On The Metaverse

Analyze And Invest In Technology:

Brands are investing in extended reality tech to develop immersive, real-time videos that will populate the metaverse experiences. In the same way, some brands are also making sizeable investments in the world of augmented reality (AR) to make any characters, digital graphics, or props to engage in the real world. Besides, some brands are creating mixed reality or MR that develops AR-rich experiences with LED backdrops.

Build Dedicated Experiences Of Metaverse Customers

Brands will use their development and engineering capabilities to design distinct virtual experiences that will require outstanding creativity. Some brands, however, may be good with the creative process of designing experiences but won’t know anything about engineering them to fit into the real world. Here’s where a trusted development partner with deep engineering expertise steps in.

Define And Refine The Metaverse Journey Of Customers

Whenever a business is constructing its metaverse, it has got many points in mind. First of all, a business will have to decide and fix a pathway for helping its customers enter its metaverse. Then a business will need to define a suite of activities that the end-user will perform in the metaverse. And, most importantly, a brand will have to make sure its consumers are offering concrete feedback in real time about how they feel about the metaverse. Last but not least, brands must even factor in the duration of the users’ stay in the metaverse and what kind of virtual experience has extended their stay.

Plan A Channel Integration That Is Required For Experience Delivery

When a brand has clarified all its points, it will have to perform complex channel integrations. These integrations – such as data-sharing, experience creation and implementation, and blockchain deployment – are incredibly important to breathe life into metaverse ideas. A brand will even have to make sure that its metaverse does not only deliver elevating virtual experiences but also strengthen data security.

Flexsin: Your Metaverse Development Partner

At Flexsin, we converge our deep expertise in blockchain, AR, VR, AI, and analytics to create multiple digital accelerators. These accelerators have positioned us among metaverse development companies that are ready for tomorrow’s big challenges. We have the capabilities of working with full-stack technologies and tools, including Unity, to build 3D spaces that are immersive and decentralized. Our design skill set has helped us build stunning metaverse environments that are ready to deliver signature experiences. Get connected with us to discuss how your business can leverage emerging technologies and market trends for unlocking the metaverse potential.

Vishal
Vishal Rustagi is the Global Head of Practices (Cloud & Microsoft) at Flexsin. He is a Microsoft Azure certified architect with over 21 years of experience in Cloud Transformation & Software development. He is a positive and inpirational leader with a strong aptitude to drive digital strategy and execute complex problems in matrixed environments. He works closely with sales, marketing, and pre-sales to create GTM's, Marketing Strategies, and solutions. He holds a Master's Degree in computer science from Manipal University and is also an alumnus of the Institute of Management Technology. Prior to joining Flexsin, Vishal worked with Compunnel Digital, Espire in Digital Engineering as a senior executive.
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