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Features and functionalities of mobile apps that help businesses to earn more

As the world continues to move faster and faster, business people need the ability to find insights ...
Published: 10 Jun 2022
Category: Mobile App Development
Home Blog Features and functionalities of mobile apps that help businesses to earn more

As the world continues to move faster and faster, business people need the ability to find insights whenever and wherever the decisions are made. Mobile app development for iOS and Android is being steered by AI-driven analytics. The focus of mobile development companies is to blend useful and intuitive experiences that reduce the user effort in getting what they want. Mobile app developers are able to achieve this by breaking large tasks into smaller, meaningful chunks, offloading tasks, and setting smart defaults. The mobile apps are designed for interruption that allow the user to save a state, and re-engage with it later. This allows the users to continue their journey from where they have stopped.

Cutting out the clutter is another focus area of mobile app development companies. Reducing clutter from an app improves user comprehension. The simple rule of thumb to follow is one primary action per screen. Information overload is something that needs to be avoided as it will overload the limited cognitive processing capacity of the user also, that can impact their decision quality. Great user onboarding will help boost long-term success metrics, like user retention and the customer lifetime value. More features and functions can be built around a score core.

Speed matters, don’t make the user wait for the content, rather the mobile app development company should make the app fast and responsive. An app providing visual feedback will ensure that the user is not confused about whether the app has performed the desired action or not. The mobile app developers should use a skeleton screen to let the user focus on the actual progress of the action, and anticipate what is to come. This practice of mobile app development creates a sense in the app user that things are happening immediately, as the needed information is incrementally displayed on the screen.

Pay attention to the navigation structure

Navigation should be available to the users at all times, not just when they are anticipated to use it. The user’s memory load should be reduced by making actions and options easily available. Navigation should inspire the user to interact with the content of the application. The mobile app developer should structure navigation in a way that supports calling attention to itself. Menu options should be big enough to be easily activated with a tap. Recognizable icons and design patterns will make the users easily interact with the app.

Mobile App Development

Provide seamless experience across all devices

One important thing that the mobile app developers should keep in mind is that the web experience should not be replicated on the app. Users expect certain interaction patterns while using a mobile application, so the developer should maintain consistency with the color palette, topography, and other design elements. Providing seamless experience across all devices will help build customer trust with the brand. Also, error states and empty states should provide instructions and actions to move forward.

Trends in mobile app development

Communication between a device and a SaaS or cloud solution has enabled the integration of remote teams with workflows. Many business leaders are already leveraging augmented reality (AR), and it will soon become a practical tool to create immerse user experiences. Apple, Google, and Meta are bringing innovations in AR and VR, with Google Maps allowing the users to see the direction in real time on real world imagery. Predictive analytics provide businesses with valuable insights into the customers’ likes, dislikes, and buying patterns that they can use to improve processes and products. Predictive analytics is essential for e-commerce, as they can increase their sales with personalized customer experiences.

Apps that run on foldable devices will see a surge in the coming years. Unfolding a device provides a larger screen to the user for a more detailed and immersive experience. Multi-windows allow users to perform multiple tasks at the same time. Video streaming services, OTT platforms, and gaming apps can reap maximum benefits from the foldable devices, as extra screen space can be used to offer additional controls and information.

Cloud technology is impacting our collective lives. Cloud computing has finally found its place in mobile app development, with apps directly fetching data from the cloud, thus freeing up the precious internal memory space of smart phones. Google Drive, OneDrive, and Dropbox are the top clouds that are used to store and fetch data from the cloud.


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