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Home > Internet Marketing & SEO > Social Media Optimization (SMO) for Xenia Coin
Social Media Optimization (SMO) for Xenia Coin
Service:
Social Media Optimization (SMO)
Verticals:
Finance & Banking
Domain:

Client feedback

They did an incredible work, willing to make adjustments to suite my project, was satisfied.
IDARA MCSAMUEL Chief Venture Capital Strategist/ CEO (CVC) | Xeniacoin

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Client Brief

Xeniacoin.org is a website having .org extension. It offers everyone the opportunity to access funding needed to build their ideas or expand their businesses. They also give investors the opportunity to invest in ideas they believe in so that they can be part of the future they desire. Xeniacoin is highly liquid coin because a liquid investment portfolio backs it. This makes it resilient against economic shocks.

Project Challenges

� Poor Website Design

They were experiencing the problem of fewer visits on their website. Website landing page, overall looks, and feel is important and should match the objective and attitude of the business. We advised the client for the improvement of the website design with the addition of more elements like Call-to-Action (CTA) and much more, in order to interact more user on the website. Design replacement with a new trendy one to make a better impression and win customer trust.

� No Brand Awareness

As the client has launched his ICO�s and build a landing page with the name of Xenia, but because of lack of awareness, customers were neither able to recognize nor recall the product. We had to work on getting more and more customers in order to be able to grow. It was necessary to develop social media strategies that make the brand to stand out from the crowd and target market think of Xenia coin.

The Endeavor

� User Reach and Brand Value through Website Improvements

We were able to enhance the reach of the existing customer on the website and serve the task of streamlining their e-commerce usability with the website designing and development. The new elegant design based on effective layout improved usability and made it easier for users to find more products. The improved marketing structure immediately had an effect on user reach on the website.

� Increased Best ROI Possible Through Social Media Marketing Strategy

The most value we added is through an on-going competitive analysis of Xeniacoin and social media performance by making real-time changes to their SMM strategy to make sure they have the optimum ROI possible.

We understood that XeniaCoin.com needed to leverage niche platforms for their business. Our SMO strategists built the strategy based on the exact needs and chose Social media, a virtual platform for social engagement and interaction. We executed the social media plan to strengthen their brand and generate the required action from their prospects.

We designed a best SMM strategy using organic and paid campaign on social sites like Facebook, Instagram, Pinterest and Twitter, Medium, Reddit, ICO listing, Bit media, Coinzilla, Coin schedule, ICO Reviews, Bitcointalk, crypto forums, Email Marketing, and Telegram all of which cater to a global audience. And, we quite successfully ran �Bonus Campaign� and offered 20% bonus during the initial ICO rounds.

For the Organic Campaign we posted blogs, shared images, and much more on social sites and for Paid Campaign we created a number of ads that revolved around the various themes.

  • VISIBILITY INCREASED 150%
  • SOCIAL CONVERSION RATE 15%
  • SIGN UP INCREASED 200%
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