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Home > Internet Marketing & SEO > Social Media Marketing for Daily Deals Affiliate Website
Social Media Marketing for Daily Deals Affiliate Website
Service:
Social Media Optimization (SMO)
Verticals:
Retail & eCommerce
Domain:

Client feedback

Remarkable work was done by Flexsin Team. Keep working, Good Work.
Dan Stoyan Manager, DealzCity

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Client Brief

DealzCity.com helps customers save substantially and get great deals while shopping on the website. They bring exclusive deals for products and offers every day. Every deal that a user posts, which could be on anything from electronics and software to lifestyle, fashion and beauty and much more, will give him/her the chance to earn money.

Project Challenges

They were experiencing the problem of lower online visibility, decreasing the brand value and lesser visitors on their website. As customers now expect much better design standards before making any purchase decision on a website, we advised improvement of the website design and its replacement with a new trendy one to make a better impression and win customer trust.

As an affiliate marketing website offering deals to customers who log in, it is necessary to keep increasing the number of deals they are offering. They must work on getting more and more deals for their customers in order to be able to grow.

The Endeavor

  • User Reach and Brand Value through Website Improvements

We were able to enhance the reach of the existing customer on the website and serve the task of streamlining their e-commerce usability with the website designing and development. The new elegant design based on effective layout improved usability and made it easier for users to find more deals. The improved marketing structure immediately had an effect on deals on the website.

  • Increased Best ROI Possible Through Social Media Marketing Strategy

The most value we added is through an on-going analysis of DealzCity's social media performance by making real-time changes to their SMM strategy to make sure they have the best ROI possible.

We understood that DealzCity.com needed to leverage niche platforms for their business. Our SMO professionals built the strategy based on the exact needs and chose Social media, a virtual platform for social engagement and interaction. We executed the social media plan to strengthen their brand and generate the required action from their prospects.

We designed an optimum SMM strategy using organic and paid campaign on social sites like Facebook, Instagram, Pinterest, and Twitter, all of which cater to a global audience. And, we quite successfully promoted its 'Great Deals' via themed social media campaign, by tapping into big events like Christmas, Thanksgiving Day and much more.

For the Organic Campaign we posted blogs, shared images, cool Instagram captions, one-liner quotes, timeline infographics images, and much more on social sites and for Paid Campaign we created a number of ads that revolved around the theme of events and what Americans generally did at that time of the year. Using multiple event-based hashtags like #LightsCameraChristmas, #NotGoingHome, #HappyThanksgivingFromDealzcity and much more.

  • INCREASE IN TRAFFIC 137.95%
  • INCREASE IN CONVERSIONS 415.45%
  • SOCIAL REFERRAL 92.65%
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