Author Speaker and Spritual Leader Website SMO

Verticals: Media & Entertainment
Service: Social Media Optimization (SMO)
Home > Internet Marketing & SMO > Author Speaker and Spritual Leader Website SMO
Client Overview

Flexsin had this opportunity to execute social media optimization project for Ms. Jennifer Schuitemaker for her website, later on transferred to She is well known Visionary, Mentor, Author, and Speaker in Miami. She was willing to brand and market herself as new age celebrity philosopher.

  • 108% Visibility Increased
  • 89% Even Sign Ups Increased
  • 200% Average Session Increase
  • 300% Likes
Project Challenges

This was quite a challenging project as she was dealing with spirituality and her segment was little different. She wanted to boost and promote her online branding through various social media channels in a limited time period as she had numbers of events and shows lined up to participate along with her book launch. All this had to be done in the initial months.

Strategy & Solution
Keeping in mind all the above, we launched her campaign on all the major social media channels i.e. Facebook, Twitter, LinkedIn, YouTube, Instagram, Google Plus etc with wide range of SMO including all profile management, new cover pages for social profiles, creating buzz for special events, comment management, audio video promotion, editorial promotion and setup and taking care of email marketing campaign as well.

We performed various activities like: blog posting and promotion, Linked-in Pulse posting and promotion, YouTube promotion, Facebook promotion using designer posts, Twitter promotion, Google+ promotion, Google+ Group promotion, Linked-in promotion, Linked-in Group promotion, Instagram promotion and managed to enhance her social profile to the next level to keep up with the top Spiritual Gurus of Miami.

However, at one point of time we felt that she is not getting the complete branding exposure due to her domain name i.e, and we decided to provide a new and refreshing face to her online presence which will also support our extensive campaigning. The execution involved a lot of design and development efforts. Flexsin designed her new website with an eye-catching home page and many enhanced features such as introductory website videos, social media auto posting, mass mailing, event listing, newsletter, shopping cart etc. Now website is synonymous to her professional stature and her celebrity status.

This project was executed with the best SMO practices coupled with extensive technical and market research, and major design and development support leading to the successful branding and marketing of the client. Client got various shows and invitation and opportunities to associate with publishers as well. Video feedback of the client is a testimony of how much client is indeed happy with the results and quality of our work.

Improvement Observations:

Business Outcomes
After following SMO best practices, we positioned Jennifer as a leading spiritual speaker, mentor, and author on social channels. This brand positioning helped her quickly garner up to 90% sign-ups and improved visibility.

  • Engagement grew 8x
  • Bounce rate dropped by 62%
  • Impressions grew 10x
  • Video views grew by 45%
Client's Speak
Great Work. Thanks for taking me on a higher lever online through your robust social media marketing.
Jennifer Schuitemaker
Owner, Miami Beach, USA
Let's collaborate and discover propositions that unlock business opportunities.
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