Facebook Ad Management Services Helped US-Based Sports Company Boost Its App Installs 10x

Verticals: Retail & eCommerce
Service: Mobile App Marketing
Home > Mobile App Marketing > Facebook Ad Management Services Helped US-Based Sports Company Boost Its App Installs 10x
Client Overview
UDEO globe is an e-commerce app that has changed the way buying and selling work for the better. This e-commerce app has been published in leading app marketplaces belonging to iOS and Android. That way, the client wanted the app to reach more users in a short span of time. Additionally, the approved users of the app can carry out P2P transactions successfully and securely. Moreover, paying for a product or service available on the app is simple - the consumers will have to use plastic money: debit cards and credit cards. On top of that, the client's app even offers the buyers the cash-on-delivery choice. All in all, the app is all set to transform the way services and products are sold and bought locally.
  • 50% Reach Increased
  • 40% Cost/Install Decreased
  • 10X Installs Increased
  • 25% Subscription Increased (MoM)
Project Challenges
Although the client had a truly revolutionary app idea, it had to make sure the target audiences saw the app whenever they wanted an e-commerce solution. That is why the client wanted to promote the app on different social media channels. However, as the client lacked any expertise in social media marketing, it wanted to team up with a digital marketing agency. Some of the key challenges that the client had in mind before the start of the engagement are as follows.

  • 1. Placing the app in front of the target audiences that spend time on leading social media channels
  • 2. Boosting the number of app installs happening within a specified period
  • 3. Increasing the returns from the app that the client had built
Strategy & Solution
As a trusted digital marketing agency offering social media advertising services for Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram, we were the client's go-to partner. After understanding the target audience of the client, we zeroed in on Facebook ads. Online advertising on Facebook is easier said than done, but our team has been experts at this.

We created ad copies that were not only click-worthy but also value-driven. Moreover, we ensured that every ad had dedicated landing pages that would help inform the prospect-cum-buyer to make an informed decision. Our primary goal was to drive the number of app installs through social media. Besides, we even tailored the campaign to improve the client's engagement on Facebook.

To that end, we ran multiple social media ad campaigns. Once the campaigns went live, our chief aim was to maximize the returns from every ad dollar spent. Through our social media campaigns, we increased the number of app installs and followers for the client's Facebook page. Moreover, our social media page management helped the client improve its interactions with the target audience. In the end, our social media management strategies delivered an incredible return to the client.

Business Outcomes
During the course of our social media marketing campaign, we spread the word about the app via social media. Also, our campaign helped boost the number of app installs by doing app promotions on Facebook.

  • Video views increased by 65%
  • Impressions maximized by 87%
  • The activity on the social page was up by 45%
  • In-app actions grew by 27%

Client's Speak
The team of social media marketers at Flexsin has helped my brand come to life. They have used social media strategies that have boosted my app installs! Highly recommended!
Fadi Akileh
Founder & CEO - UDEO Globe - Chicago, Illinois, United States
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