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Home > Internet Marketing & SEO > Fire Stopping Products Manufacturer Website SEO
Fire Stopping Products Manufacturer Website SEO
Service:
Search Engine Optimization (SEO)
Verticals:
ManufacturingCorporate and Professionals
Domain:
Corporate and Business

Client feedback

I love what you guys are doing, Great involvement and good progress
Jessica Henderson State Manager ProFire WA, Kelmscott, Australia

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Client Brief

ProFire WA stocks a wide range of passive fire protection products. As a Western Australian Trade Partner of Trafalgar, ProFire WA offers high-quality fire-rated doors, fire rated dampers, and access panels for residential as well as industrial establishments.

Jessica Henderson wanted to increase the online visibility and qualified leads on her website profirewa.com.au. She relied on Flexsin to execute Search Engine Optimization (SEO) projects. Creating a strong online identity of the website by improving the traffic and sales on the website was one of the major goals of the SEO project.

Project Challenges

We performed detailed analysis of the website when we started the optimization campaign. After the technical analysis of the website, we discovered that the website load time was very high. The website was created on WIX web development platform, so it was very difficult to carry out the optimization campaign by executing the on-page optimization. Our experts made several on-page changes on the website keeping in mind the WIX complexities.

Visitors were not staying for a long duration as the website’s load time was high. We optimized the website’s code for improving the page load time. With our sincere efforts, we decreased the loading time of the website as low as possible. Decreasing the load time of the website has helped us to increase the relevant traffic to the website.

Another challenge faced by our SEO executives was the URLs of different web pages were not search-engine friendly. Such URLs had a negative impact on the search engine results. Our SEO experts changed the URLs of different web pages to make them SEO friendly. The SEO–friendly URLs helped the ranking of the website of major search engine results.

The Endeavor

We performed detailed analysis of the website and taken care of all points to fix that can help to get the website in top searches. We did collect good backlinks from different resources to improve the link popularity which certainly helped to improve website positions and rank well on search engine. We are now moving into next phase with new Goals and opportunities to improve website traffic and sales further.

The initial agreement was to promote 20 keywords for Profirewa and we achieved first page rankings for 13 keywords which ultimately given a boost up to organic traffic and client is getting a good number of leads.

  • Visibility Increase 100.00%
  • Traffic Improvement 119.98%
  • Sales / Leads Value Increase 100%
Keyword Before After
Passive Fire Protection WA NA 1
FR Wraps Product NA 1
Fyrechoke Cast-in Fire Collars NA 1
Fire stopping rated products wa NA 1
one piece fire rated collars NA 2
Fire stopping rated products wa NA 2
Fire Rated Batts wa NA 2
Fire rated dampers wa NA 2
micro conduit fire rated collars NA 3
Fire Rated Board wa NA 4
steel protection wa NA 5
Fire Rated Mortar NA 9
Fire rated doors WA NA 9

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