Local SEO Services Helped A USA Based Home Rebuilder In Top Page Ranks, Quality Traffic & Leads

Verticals: Real Estate
Service: Search Engine Optimization (SEO)
Home > Internet Marketing & SEO > Local SEO Services Helped A USA Based Home Rebuilder In Top Page Ranks, Quality Traffic & Leads
Client Overview
A top custom homebuilder and remodeler located in the US, Heritage Builders NW, LLC is known for superior craftsmanship. Since 1998, the client has completed home-remodeling projects in Silverdale Kingston, Bremerton, Poulsbo, Port Orchard, and other parts of Washington. Thanks to its deep expertise in carrying out complicated remodeling projects, the client has renovated homes, special retreats, kitchens, and commercial spaces. The client has a team of experienced interior designers and construction specialists. This team takes care of everything from preparing initial remodeling plans and creating blueprints to designing budgets and completing projects.
  • 90% Improved Visibility
  • 70% Traffic Improvement
  • 125% Increase In Online Leads
  • 23% Reduced Bounce Rate
Project Challenges
As the client was a custom homebuilder, it knew that the competition was sky-high. The client had plans to enter the world of online marketing. As expected, the internet was and still is teeming with many renovation companies. To top it all off, finding a toehold in the competitive online marketing world was easier said than done for the client. It was because of the fact that the client lacked expertise in digital marketing and SEO or search engine optimization. Here are some of the challenges that encouraged the client to partner with a digital marketing agency that had experience in building, implementing, and measuring result-driven SEO campaigns.

  • Ranking for the most competitive keywords in the homebuilding business
  • Increasing the number and quality of traffic and leads coming to the website
  • Focusing heavily on local SEO as the client wanted leads from nearby areas
Strategy & Solution
As the client's website belonged to a competitive industry, it could not stay on top of search engine result pages or SERPs if it did not reoptimize its website. Moreover, the client was finding it difficult to get its website ranked organically against competitive keywords. These factors enabled the client to search for a reliable SEO agency. After searching extensively, the client decided to place its faith in our SEO specialists. Our SEO strategies rely on analyzing any website first. We researched and implemented best SEO practices that would help the website gain traffic and organic rankings on search engines.

We began analyzing the website for many on-page and off-page loopholes. Moreover, we did keyword research to make sure the website, its content, and even promotional content assets carried the most relevant keywords. That way, we improved the chances of the website ranking for even the most competitive keywords. We also included many keywords related to specific locations in Washington as the client wanted to use local SEO.

Being experts at designing and executing local SEO strategies, our team was able to get the website ranked organically for different geo-specific keywords. As part of our local SEO services, we focused on getting the website ranked on different local business listings. We even optimized the website to get ranked for competitive keywords on the Google Maps search engine.

During the website analysis phase, we noticed that the design of most of the web pages was dated. So, we suggested the client streamline the look and feel of the website in a way that fulfilled SEO requirements. Additionally, overhauling the website's design even helped the client attract more visitors-cum-prospects. Eventually, through our organic SEO capabilities, we helped the client rank its website on Google. That way, the client was able to decrease its cost of getting new business. Once we plugged all the loopholes and optimized the website completely, it started getting leads in a matter of months. As the SEO campaign progressed, the client saw significant improvements in terms of ranking, traffic, and leads.

Business Outcomes
The successful implementation of SEO campaigns helped the website receive a large number of online leads. Moreover, our website optimization initiatives helped minimize its bounce rate by a wide margin.
Keyword Few Main Keywords are Shown Ranking Jun-2022
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Client's Speak
I am happy with using the local SEO services of Flexsin. Being a digital marketing company and an out-and-out SEO agency, Flexsin understood my requirements and delivered results.
Miriam Villiard
Owner - Heritage Builders NW, LLC - Poulsbo, Washington, United States
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