Portfolio/Case Studies

Casagear is an online ecommerce platform, with the mission to make living and working spaces comfortable and beautiful. Deals in product categories like quits, barware, bath, bedding, curtains, designer bags, lamps, furniture and garden decor etc.

When Casagear approach us, they have no online presence on the web. The simply wanted visibility through SERP rankings.

The challenges for us were:

- Finding appropriate keywords for the business.

- Visibility on highly competitive keywords.

- Poor Product Descriptions
There is duplicate content with every different versions of the same product.
The product pages have no content or very thin content.

- Un-optimized Product Pages
No product reviews
Poor keyword targeting
Missing image ALT tags
Thin content

- Improper Internal Linking - Instead of going through the main navigation link, , they just search for that product via internal search and pull that link.

- Bad URL Structure All the URLs are dynamically generated URLs rather than static.

CasaGear was newly developed website when it approached Flexsin that required several changes for optimization.

To help CasaGear get the visibility and ranking they needed on their selected keywords, we proposed a complete on-page and off-page optimization solution to them.

Despite being a completely new website and choosing highly competitive keywords, which otherwise take a considerable time to rank, we work consistently onto the website and will rank on almost all the keywords.

Using a combination of off-page and constant on-page improvements, we saw a steady improvement in the organic traffic coming to the website.

Over a three month period (Jan, 2016 to March, 2016), we noticed 60% increase in traffic.

Moreover, sale has been improved by 70% during the same period.

• Visibility increase: 225%
• Traffic Improvement: 60%
• Increase in outbound lead: 70%