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Home > Internet Marketing & SEO > Sclera Contact Lenses Website SEO Marketing
Sclera Contact Lenses Website SEO Marketing
Search Engine Optimization (SEO)
eCommerce and Retail

Client feedback

Very good work, achieved the keyword ranking target on time. Very professional, courteous, and kept me updated for every step of the way. Committed to deliver the result in strict time frame. Highly recommend for performance based SEO.
Petr Pacholik USA

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Client Brief

Flexsin had this opportunity to execute an e-Commerce project for Mr. Petr Pacholik for his website Sclera-lenses.com. Sclera Lenses is one of the leading supplier of all types of contact lenses..

Project Challenges

Sclera Lenses basically deals in all types of contact lenses and special effect contact lenses. Keywords were competitive and basic challenge was to increase the online traffic and sales, so we started with goal to achieve top ranking and branding.

We started the SEO campaign with following challenges:-

- To increase and sustain daily traffic on the website; website was struggling initially in terms of traffic. With continuous optimization efforts, we managed to achieve good amount of traffic within couple of months.

- Website was not SEO friendly; we added product description and relative content over website to make it SEO friendly.

- To target and get keywords ranked for different products; we started with intense and quality backlink creation to achieve high ranking.

-To get good sales; with our SEO effort we were successful to give maximum exposure to the website and products that increases the sales rapidly.

- To establish and increase the brand value of website; like all other websites “Sclera-lenses” in its early stage was hardly having any online presence. But with our reputation management strategy, it holds a good name in contact lens industry now.

The Endeavor

We have shown a good improvement on the Campaign, the team has successfully improved the sales, traffic and ranking. Since the website belongs to a competitive industry of lenses it was a challenge for us to beat reputed competitors in USA. We first started with comprehensive website technical analysis and in between we did very detailed competitive analysis to know more about this industry in that particular region for better idea.
  • Visibility Increase 195.00%
  • Traffic Improvement 265.00%
  • Increase in Sales 205%
Keyword Before After
Black Contacts Full Eye NA 1
Black Sclera Contact Lenses 86 1
Black Sclera Contacts NA 1
Black Sclera Eye Contacts 60 1
Glow Contact Lenses NA 1
Mini Sclera Contacts NA 1
Red Sclera Contact Lenses 90 1
Sclera Contact Lenses 79 1
Terminator Contact Lenses 82 1
White Sclera Contacts 15 1
Blue Cat Eye Contacts 55 2
Scary Contact Lenses NA 2
Blue UV Contact Lenses 88 3
Funky Contact Lenses 84 3
Novelty Contact Lenses NA 3
White Zombie Contact Lenses NA 3
Cat Eye Contact Lenses NA 4
Crazy Contact Lenses NA 4
Halloween Contact Lenses NA 4
Red Cat Eye Contacts NA 4
Scleral Contact Lenses NA 4
Avatar Contact Lenses NA 5
Cosplay Contact Lenses NA 5
Rinnegan Contacts NA 6
Twilight Contact Lenses 71 8
Blue Colored Contacts NA 9
Costume Contact Lenses NA 10
Vampire Contact Lenses NA 10

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