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E-Commerce SEO Helped An Australian Shopify-Based Store To Increase The Lead Value By 10.8K%

Verticals: Retail & eCommerce
Service: Search Engine Optimization (SEO)
Home > Internet Marketing & SEO > E-Commerce SEO Helped An Australian Shopify-Based Store To Increase The Lead Value By 10.8K%
Client Overview
A leading Australian supply store, Austpek Bathrooms offers premium fixtures and fittings that improve the look and feel of bathrooms. Serving customers since 2000, the client offers premium bathroom supplies that match different lifestyles and tastes. With its wide array of bathroom fixtures and fittings, the client is successfully transforming the online bathroom retailing scene. The client is not simply selling tapware; instead, it is a trusted partner that helps revamp the vibe of many household and commercial bathrooms.
  • 1200% Increase In Visibility
  • 30% Reduction In Bounce Rate
  • 10K% Increased Online Leads Value
  • 300% Keyword Ranking Improved
Project Challenges
The client wanted an expert that could help its new online store compete with leading storefronts that dominated the Australian marketplace. The client had multiple product pages, but they were unoptimized to generate traffic online. That is why the client was looking for a digital marketing partner that could help put its e-commerce store on the map of leading search engines, such as Google. Here are some of the challenges that the client was facing, which promoted it to bring a digital marketer on board.

  • The website was receiving less traffic
  • The store was not generating a significant ROI
  • The organic presence of the e-store was lower than the competition
  • The store was generating less number of sales seeing the potential of the business and products
Strategy & Solution
The talks of a possible engagement between the client and us started. And the real engagement began when we audited the e-commerce store of the client. After seeing the audit results, the client was convinced that our SEO experts could walk the talk. The one thing that was apparent from the audit results was that the store was not SEO-friendly. When we began working on the store, we changed its URL structures first. That way, we made the site SEO-friendlier than ever. Besides, we changed the navigation, images, and content of the website as well. In fact, our team of content specialists created compelling content for new product pages and revamped the content of existing product pages.

We even created backlinks, which helped us maximize the e-commerce store’s domain authority. A digital store with good domain authority always inspires confidence among the buyers. Moreover, since we wanted the digital store to improve its regional visibility and receive warm leads, we focused on local business listing directories. That is how we improved the ranking of the store for geo-targeted keywords on Google and other search engines. Additionally, we researched some business-oriented keywords and included them in our keyword mix. Moreover, as part of our on-page optimization efforts, we implemented SEO meta tags on the website. All of these initiatives eventually helped us improve the ranking and traffic on the website by a wide margin.

As the client engaged us as its SEO team for the long haul, we faced multiple challenges related to visibility, traffic, content optimization, and ranking. However, recently, we faced a unique challenge that helped us ensure that the store - built on Shopify - will not face any downtime in the future. The fact is, from July 1, 2023, Google Universal Analytics will get discontinued. We intimated this development to the client and prepared a road map for moving from Universal Analytics to Google Analytics 4 or GA4.

However, while linking the digital store to GA4, our team faced an unprecedented challenge. It was the fact that Shopify was unoptimized to support GA4 properly. After brainstorming with the business team of the client, we zeroed in on one option: We got a paid third-party application to help streamline the integration between the digital store and GA4.

Once that integration was done, our team started to track the user behavior of store visitors. However, after a space of time, we started to notice that the GA4 was not showing the total revenue and transactions happening at the offline and online stores of the client. That way, we were unable to create a data-driven SEO strategy that would help grow the e-commerce business of the client. We consulted with our team of in-house CRM experts and built a detour.

This roundabout resulted in deploying Zoho - a CRM that helped the client track its online and offline orders in GA4. Our SEO team coupled a range of offsite and onsite optimization tactics to develop effective strategies that will yield returns over time. We even employed different techniques and methods that enabled us to attract the most valuable links for maximizing the site ranking.

To maximize the sales at the online store, we integrated an option that would showcase several variants of different products. That way, a user would easily explore wide varieties of the same product and make a qualified buying decision. This single change also helped us elevate organic sales.
Business Outcomes
By using white-hat SEO strategies, we increased the visibility and ranking of the website on different search engines. Moreover, onsite optimization helped the product pages deliver sales by an 11K% of increment.
Keyword Few Main Keywords are Shown Ranking Jul-2022
Bathroom Shower Systems
2
Toto Bath
3
Toto Bathrooms
3
Shower Systems
2
Toto Eco Washer
1
Toto Sydney
1
Toto Toilet Sydney
1
Toto Toilets Australia
2
Linkware Australia
2
Client's Speak
I have been with Flexsin for a long period and treat the team as my trusted digital marketing partner and not simply a vendor.
Anthony Xu
Managing Director - Austpek Bathrooms - Campsie, Australia
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