E-Commerce SEO Helped An Australian Shopify-Based Store To Increase The Lead Value By 10.8K%

The talks of a possible engagement between the client and us started. And the real engagement began when we audited the e-commerce store of the client. After seeing the audit results, the client was convinced that our SEO experts could walk the talk. The one thing that was apparent from the audit results was that the store was not SEO-friendly. When we began working on the store, we changed its URL structures first. That way, we made the site SEO-friendlier than ever. Besides, we changed the navigation, images, and content of the website as well. In fact, our team of content specialists created compelling content for new product pages and revamped the content of existing product pages.

We even created backlinks, which helped us maximize the e-commerce store’s domain authority. A digital store with good domain authority always inspires confidence among the buyers. Moreover, since we wanted the digital store to improve its regional visibility and receive warm leads, we focused on local business listing directories. That is how we improved the ranking of the store for geo-targeted keywords on Google and other search engines. Additionally, we researched some business-oriented keywords and included them in our keyword mix. Moreover, as part of our on-page optimization efforts, we implemented SEO meta tags on the website. All of these initiatives eventually helped us improve the ranking and traffic on the website by a wide margin.

As the client engaged us as its SEO team for the long haul, we faced multiple challenges related to visibility, traffic, content optimization, and ranking. However, recently, we faced a unique challenge that helped us ensure that the store - built on Shopify - will not face any downtime in the future. The fact is, from July 1, 2023, Google Universal Analytics will get discontinued. We intimated this development to the client and prepared a road map for moving from Universal Analytics to Google Analytics 4 or GA4.

However, while linking the digital store to GA4, our team faced an unprecedented challenge. It was the fact that Shopify was unoptimized to support GA4 properly. After brainstorming with the business team of the client, we zeroed in on one option: We got a paid third-party application to help streamline the integration between the digital store and GA4.

Once that integration was done, our team started to track the user behavior of store visitors. However, after a space of time, we started to notice that the GA4 was not showing the total revenue and transactions happening at the offline and online stores of the client. That way, we were unable to create a data-driven SEO strategy that would help grow the e-commerce business of the client. We consulted with our team of in-house CRM experts and built a detour.

This roundabout resulted in deploying Zoho - a CRM that helped the client track its online and offline orders in GA4. Our SEO team coupled a range of offsite and onsite optimization tactics to develop effective strategies that will yield returns over time. We even employed different techniques and methods that enabled us to attract the most valuable links for maximizing the site ranking.

To maximize the sales at the online store, we integrated an option that would showcase several variants of different products. That way, a user would easily explore wide varieties of the same product and make a qualified buying decision. This single change also helped us elevate organic sales.