Reoptimized The Existing PPC Campaign For An Australian Furniture Brand To Improve Sales

After burning dollars on a Google Ads campaign, the client was looking for a trusted PPC ad manager. Here is where Flexsin came in. The team of PPC experts at Flexsin has turned many underperforming ad campaigns into high-performance machines. As part of the engagement, the client was solely responsible for boosting the audience engagement and improving the conversion rate for the client's website.

At an initial stage, running the existing campaign produced clicks and engagement that did not convert. Owing to that reason, our team focused its attention on the check-out pages because that was where most of the leads were falling through the crack. That meant the team had to optimize the check-out page so that there were no friction points that would lead to losing leads. We suggested to the client that it should make the check-out page on its website user-friendlier than ever. Once the issue at the check-out page was fixed, the campaigns started delivering leads that converted. Eventually, the client was able to get a healthy number of conversions in a short span of time.

With our optimization initiatives, the ad campaign resulted in giving the client calls and inquiries from nearby areas. The result? There was a sharp rise in both in-store and online sales. During the course of the project, the client received impressive sales results for these products: "Florida Queen Bed," "Drawer Timber Robe," "Solid Pine Timber," and "Hanging Timber Robe."