Reoptimized The Existing PPC Campaign For An Australian Furniture Brand To Improve Sales

Verticals: Retail & eCommerce
Service: Pay Per Click Management (PPC)
Home > Pay Per Click Management (PPC) > Reoptimized The Existing PPC Campaign For An Australian Furniture Brand To Improve Sales
Client Overview
A leading Australia-based business, the client brings a wide selection of home decor items and furniture. Being in the industry for over 30 years, the client offers furnishing pieces that carry a traditional, modern, and contemporary design. The array of products that the client brings to the table includes bedding, mattresses, chests and robes, dining furniture, and living room furnishings. The best part is that the client prices its range of furnishings competitively. At this online shop, the buyers will find a furnishing piece that will fit their budget and lifestyle.
  • 25 Conversions
  • 4% Conversion Rate
  • $10 Cost Per Acquisition (AUD)
  • 1.1 Ad Average Position
Project Challenges
Being in the home furnishing segment for more than three decades, the client relied on conventional marketing solutions and traditional sales enablement tools only to get leads. However, the client was looking to tap into the extensive customer base online. To that end, the client wanted to try paid online marketing. And it had already set up a Google Ad campaign. However, the campaign failed to bring in the leads and sales the client hoped it would bring. In simple words, here are some of the concrete challenges that the client was looking to overcome through a fresh engagement.

  • 1. Reoptimizing the existing ad campaign to drive more leads
  • 2. Receiving more phone calls/enquires or sales
  • 3. Increasing audience engagement at a high velocity
  • 4. Boosting the conversion rate for the client's website
Strategy & Solution
After burning dollars on a Google Ads campaign, the client was looking for a trusted PPC ad manager. Here is where Flexsin came in. The team of PPC experts at Flexsin has turned many underperforming ad campaigns into high-performance machines. As part of the engagement, the client was solely responsible for boosting the audience engagement and improving the conversion rate for the client's website.

At an initial stage, running the existing campaign produced clicks and engagement that did not convert. Owing to that reason, our team focused its attention on the check-out pages because that was where most of the leads were falling through the crack. That meant the team had to optimize the check-out page so that there were no friction points that would lead to losing leads. We suggested to the client that it should make the check-out page on its website user-friendlier than ever. Once the issue at the check-out page was fixed, the campaigns started delivering leads that converted. Eventually, the client was able to get a healthy number of conversions in a short span of time.

With our optimization initiatives, the ad campaign resulted in giving the client calls and inquiries from nearby areas. The result? There was a sharp rise in both in-store and online sales. During the course of the project, the client received impressive sales results for these products: "Florida Queen Bed," "Drawer Timber Robe," "Solid Pine Timber," and "Hanging Timber Robe."

Business Outcomes
We checked the landing pages and optimized them so that they were in sync with the context of the ads. As time went by, the campaign helped the client see a major improvement in the sales of its products.

  • The quality score was increased by 10%
  • The cost per acquisition was decreased by 75%
  • The sessions went up by 80%
  • The keywords ranked in the top 5 were 17

Client's Speak
I am happy with the quality enquires my furniture business got from the paid ad campaigns that Flexsin set up for me. The PPC team here knows what it's doing, delivers on its promises, and communicates promptly.
Let's collaborate and discover propositions that unlock business opportunities.
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