Empowering A Canadian Retail Outlet To Unlock New Conversions At Speed
The Results
- 25% MONTHLY CONVERSIONS UP BY
- 23% REDUCED CPA BY
- 27% CONVERSION RATE UP BY
- 17X RETURN ON AD-SPEND UP BY
From the Client

Client Brief
Project Challenges
- 1. Set up the paid campaigns inappropriately
- 2. Overlooked the importance of optimizing key conversion actions
- 3. Decreased sales volumes because it did not follow PPC campaign management best practices
- 4. Increased the CPA value at a tremendous rate because the campaigns were set up improperly
The Endeavor
We followed campaign management best practices for Google Ads to make sure we were leaving no stone unturned. As a result, we achieved an increment in conversions and a sizeable decrease in the CPA. Overall, we even improved the performance of the client's ad account to ensure long-term profitability.
Last but not least, continually optimizing the ad campaigns helped us considerably reduce the client's advertising cost of sale, too. With continual efforts to optimize the existing campaigns and using well-targeted PPC advertising strategies, we propelled the conversion rate to the next level.
- 25% MONTHLY CONVERSIONS UP BY
- 23% REDUCED CPA BY
- 27% CONVERSION RATE UP BY
- 17X RETURN ON AD-SPEND UP BY
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