Improving The PPC Paid Campaign Outcomes For A UK E-commerce Outlet
The Results
- 75 MONTHLY CONVERSIONS
- 3.52% CONVERSION RATE UP BY
- 60.72% AVERAGE AD POSITION UP BY
- 6X RETURN ON AD SPEND
From the Client

Client Brief
Project Challenges
- 1. Experiencing high competition as far as paid marketing went
- 2. Receiving low-quality traffic consistently
- 3. Facing low conversion rates that were adversely affecting the bottom line
The Endeavor
So, we remained extra cautious when it came to running PPC ad campaigns for the client. Our expert analyzed the client's existing challenges related to traffic, leads, and conversions. Based on that analysis, we designed paid campaigns that helped increase the leads twice and boosted the impressions thrice. These data points meant one thing: Our paid campaign helped the client reach most of the potential audience seamlessly.
Second, our targeted campaigns were optimized time and again to make sure that the average ad position increased by over 60 percent. On the other hand, following PPC best practices helped us decline the average CPC by 72.32 percent. These data points eventually showed that we were spending a lesser amount for being in a higher position.
- 75 MONTHLY CONVERSIONS
- 3.52% CONVERSION RATE UP BY
- 60.72% AVERAGE AD POSITION UP BY
- 6X RETURN ON AD SPEND
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