Improved The PPC Paid Campaign Outcomes For A UK E-commerce Outlet

Verticals: Retail & eCommerce
Service: Pay Per Click Management (PPC)
Home > Internet Marketing & SEO > Improved The PPC Paid Campaign Outcomes For A UK E-commerce Outlet
Client Overview
The client offers an extensive collection of masonic regalia for the different institutions and systems of freemasons. The client also offers a huge collection of masonic regalia, including cuff links, jewels, degrees, and orders. Besides, the client even provides lodge regalia for freemasons of every order. All in all, the client is a one-stop-shop offering a range of masonic collections that are admired for quality and price.
  • 75 Monthly Conversions
  • 3% Conversion Rate Up By
  • 60% Average Ad Position Up By
  • 6X Return On Ad Spend
Project Challenges
The client did not have any experience with paid marketing. Besides, the client was also reluctant to try a DIY approach when it came to running paid campaigns. After all, one mistake in the DIY approach can lead anyone losing its precious advertising dollars. However, the client was determined to try paid marketing to improve the quality of traffic landing on its website. Not to mention, the client wanted to improve the number of leads that came on its website. Here are some of the key challenges that the client was facing while it planned to begin a PPC marketing campaign.

  • 1. Experiencing high competition as far as paid marketing went
  • 2. Receiving low-quality traffic consistently
  • 3. Facing low conversion rates that were adversely affecting the bottom line
Strategy & Solution
When it came to trying PPC, we were the client's go-to option. Why? Well, it was because of the fact that we were engaged with the client for many years, doing SEO for its multiple websites. That is why we were the first choice when the client was planning to run paid marketing campaigns. However, if paid campaigns missed the mark, then they would create higher CPA, lower CTRs, rock-bottom conversions, and lower ad positions.

So, we remained extra cautious when it came to running PPC ad campaigns for the client. Our expert analyzed the client's existing challenges related to traffic, leads, and conversions. Based on that analysis, we designed paid campaigns that helped increase the leads twice and boosted the impressions thrice. These data points meant one thing: Our paid campaign helped the client reach most of the potential audience seamlessly.

Second, our targeted campaigns were optimized time and again to make sure that the average ad position increased by over 60 percent. On the other hand, following PPC best practices helped us decline the average CPC by 72.32 percent. These data points eventually showed that we were spending a lesser amount for being in a higher position.

Business Outcomes
From the start of the engagement, we set up paid campaigns on Google Ads. These campaigns were continually tweaked to ensure that CPA remained lower, CTRs remained higher, and the conversion rate got improved.

  • The quality score was increased by 15%
  • The cost per acquisition went down by 75%
  • The CTR rose by 12%
  • The number of keywords ranked in the top 5 was 13

Client's Speak
We are happy with the PPC manager that Flexsin gave us. The guy understands the nooks and crannies of PPC and has helped us improve our ROI from the paid market efforts. Highly recommended!
Manjit Khera
Owner - Masonic Collection Ltd, Coventry UK
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