Paid Advertising Service for Multimedia And Information Technology Group

Verticals: Education & Non-Profit
Service: Pay Per Click Management (PPC)
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Client Overview
A leading learning hub for K-12 students in Malaysia, Kidocode is dedicated to providing digital literacy. The client leverages a suite of AI-powered tools to make learning more immersive and get students future-ready. Moreover, the client offers a range of courses that help students build their entrepreneurship and technology skills. Besides, the client has also tied up with top educators and brought campus facilities that are in demand these days.
  • 80 Monthly Conversions
  • 5% Conversion Rate
  • $35 Cost Per Acquisition
  • 4% Click Through Rate
Project Challenges
The client had worked with different PPC management agencies in the past but remained unsatisfied in large measure. We were doing social media optimization for the client. And seeing us delivering outstanding results in our ongoing engagement, the client approached us to run PPC ads for its business. The chief goals for the client's PPC campaign are listed below.

  • 1. Helping the client bring more student registrations
  • 2. Positioning robotics, AI, and coding as essential career pathways
  • 3. Getting more leads for the business
  • 4. Maintaining the quality of leads while not letting the number dwindle
Strategy & Solution
Thanks to our deep expertise in running PPC campaigns for multiple clients, we have set a winning formula in stone as far as paid marketing is concerned. Our PPC team has always provided every client with a hands-on approach. And this success story is no different. This approach helped the client ask questions regarding the camping performance and other related metrics, and we answered them on time.

We started with creating fresh ad campaigns, banner ads, and text ads. Besides, the foundation of our every effort had been rock-solid keyword research and analyses. We even added negative keywords to boost the CTR value. Moreover, we optimized bids and budgets to maximize marketing returns. Last, we added ad extensions to increase every ad's engagement rate.

All in all, our PPC campaign managers helped optimize the campaign on Google Ads from end to end. Eventually, our expertise and years of experience in implementing and optimizing PPC campaigns enabled the client to achieve an incredible ROI. To be precise, the client's ROI has jumped 7x more since the time it partnered with us. Now, the campaign has run for almost 16 months, and it is still running strong. This fact stands testimony to our ironclad commitment to client satisfaction.

Business Outcomes
We created fresh ad campaigns, including text ads and banner ads, to maximize the ROI from paid marketing. Besides, since we followed PPC best practices, we optimized the campaign to deliver results in the long run.

  • The number of keywords ranked in the top 3 was 5
  • The cost per click went down by 24%
  • The CTR was maximized by 30%
  • Sessions were increased by 56%

Client's Speak
I am happy with Flexsin's PPC team. We tried many PPC partners before, but they were into monitoring and advice. But the team at Flexsin has been responsive. The PPC specialists communicated with my team and me whenever we needed them. From understanding
Ervina Vee
Kuala Lumpur, Malaysia
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