A Google Ads Campaign Drove Quality Leads For A UAE-Based Nanny Portal

Verticals: Travel and Hospitality
Service: Pay Per Click Management (PPC)
Home > Pay Per Click Management (PPC) > A Google Ads Campaign Drove Quality Leads For A UAE-Based Nanny Portal
Client Overview
An established babysitter-finding portal in Dubai, UAE, wanted to improve the quality and quantity of leads it received from its website. For nearly a decade, the client has helped many households connect with the right and trustworthy domestic help in no time. We became the client's tested digital marketing partner to help it turn its website into a robust lead generator. To that end, we set up comprehensive ad campaigns on Google Ads to help the client receive tons of ready-to-convert leads quickly. Our PPC specialist left no stone unturned to help the client receive a steady stream of leads that improved its bottom line.

  • 30% Leads Increased
  • 20% CPA Decreased
  • 50% Clicks Increased
  • 15% Maximized Conversions
Project Challenges
As a babysitter-finding portal, the client wanted to maximize its reach and attract more opportunities online. The client wanted to improve the ROI its website generated in terms of lead quantity and quality. To achieve this feat, the client wanted to team up with a reputed PPC company. Here are some key challenges the client faced before the start of the engagement.

  • Lead Quality Enhancement: The client wanted to improve lead quality, which it received via its website. Moreover, the client wanted to make sure every lead was genuine and ready to get converted into a paying customer.
  • Geographic Diversity: The client wanted to expand the reach of its service suite and generate warm leads from different geographical locations. This would require the client to adopt digital advertising strategically.
  • Budget Efficiency: Operating within a fixed budget was quite constricting. That is why the client planned to achieve good results without overspending on digital ads.
  • Website Revamp: The client wanted to optimize and improve its site so that it becomes effective in generating quality leads. The optimization work was supposed to include refining landing pages, creating detailed conversion funnels, and improving user experience.
  • Conversion Optimization: It was integral to increase the conversion rate, thereby ensuring leads - generated from the PPC campaign - are easily converted into paying customers.
Strategy & Solution
As a trusted PPC services company, we helped the client set up its ad campaign on Google Ads. Here are some of the activities we performed in the course of the engagement.

COMPREHENSIVE AD CAMPAIGN SETUP:

  • We designed and customized an exhaustive Google Ads campaign, which aimed at attracting and engaging potential customers who may be actively searching for domestic help services.
  • In this phase, we also carried out detailed keyword research to identify high-converting and relevant keywords.
AD CREATION:

  • Our PPC specialists created persuasive and compelling ad designs that were striking and conveyed the client's USP effectively.
GOOGLE ADS CAMPAIGN SETUP:

  • This phase required us to configure key campaign settings, such as ad extensions, ad scheduling, and bid strategies. That is how we planned to increase the results within a specific budget.
  • Our team of PPC experts leveraged geo-targeting to reach potential customers in key geographic areas, thereby ensuring that the client's services were visible to the right set of audiences.
CAMPAIGN MANAGEMENT:

  • Our PPC experts embraced a proactive approach to managing PPC campaigns. They continuously monitored key performance indicators, or KPIs, to make data-enabled optimizations.
  • Our pay-per-click specialists executed A/B testing to refine ad creative, improve landing pages, and optimize bidding strategies, thereby ensuring the campaign evolved as per real-time insights.
Seven months after the pay-per-click campaign went live, the client started receiving good leads from its website and improved conversion rates.
Business Outcomes
Thanks to our dedicated PPC efforts, the client reaped a number of major benefits: maximizing leads and improving conversion rates. Here are some of the other benefits of the engagement.

  • Boosted the ad relevance score from 6 to 8
  • Expanded keyword coverage by 25% MoM
  • Improved remarketing success by registering a 30% increase in return visitors
Client's Speak
I am satisfied with Flexsin's PPC work. The project's biggest outcome was that I started to get maximum leads with my budget. All the best to team Flexsin!
Marco Carmona
Dubai
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