Delivering The E-Commerce Edge For An American Soccer Gear Manufacturer

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Client Overview
A leading provider of soccer gear in the US, the client brings best-in-class training equipment, balls, carrying bags, field marking cones, and other related items. Being in the business for over 30 years, the client has now expanded its market and business abilities by manufacturing NFHS-approved professional soccer gear to customers. The client is also successfully managing one of the most robust e-commerce portals to improve its reach and deliver a digital shopping experience to its buyers and prospects.
Business Needs
The client had the vision to embrace digital commerce from end to end. For that purpose, the client wanted to build an e-commerce portal for creating an experiential transformation journey for shoppers. The chief aim of the e-commerce portal was to list all its soccer products including balls, goal nets, field equipment, and the like. Some of the key business needs that the client wanted to address by building an e-commerce portal were as follows.

  • Digitizing the way players, coaches, and soccer fans searched for merchandise
  • Enabling the user to run keyword-specific searches for accelerating the way target audiences searched for products
  • Empowering the end-users to make the purchase online and securing the online transactions
  • Boosting business revenue and seizing new growth opportunities by foraying into the world of e-commerce

Strategy & Solution
To realize its business needs, the client was looking for a technology partner that had years of experience and deep expertise in developing and deploying e-commerce portals. Here is where Flexsin came into the picture. The web development team at Flexsin was up for the challenge of building an e-commerce portal that could not only display the client's wide product portfolio but even drive sales.

From the web shopping portal user interface to its backend logic, Flexsin's full-stack web development team designed and developed everything to build a next-gen e-commerce portal. Another development challenge that the web developers were quick to address was building a blazingly speedy e-commerce portal that delivered consistently even during high-traffic situations.

Front-end For an e-commerce portal, building an intuitive front-end was mission-critical. For that reason, the front-end developers at Flexsin harnessed its XHTML expertise for developing a dynamic website. As the website had multiple product listings, the site needed to be consistently optimized for ensuring its load times remained as low as possible. Some other highlights of the front-end development work, which we did, were as follows.

  • Designing an intuitive interface for streamlining scrolling and browsing operations
  • Optimizing the website design for making sure that the site load times remained low
  • Putting the principles of responsive web design into practice for creating interactive menus, images, texts, etc.

Backend The backend of the e-commerce portal was engineered to make sure that the heavy search module developed for the website worked as intended. To do that, Flexsin built a robust backend. The backend logic, which was developed, sustained its performance and resilience even during peak loads. Other key highlights of the backend architecture were the following.

  • Building a backend architecture for managing a growing product portfolio
  • Integrating payment gateways for securing online transactions
  • Seamlessly connecting product categories with a robust database

Development Process To make sure that the development process was on track, Flexsin embraced agile ways of working. With the agile development and work methodologies put in place, the client was able to develop the web project within the time frame set by the client. Some other key highlights of the development process are listed below.

  • Carried out initial meetings with the client to make sure that the project requirements were well-understood
  • Developed the e-commerce portal by using the latest design technologies and building a robust backend structure
  • Tested every set of deliverables against a range of parameters for making sure that the overall quality was intact
  • Managed last-minute development and design requirements from the client for ensuring the e-commerce portal was dynamic

Business Outcomes
Once the e-commerce portal went live, the client was able to maximize its business opportunities by going online. To make things even better, Flexsin delivered the project within the pre-defined time frame. Some other key benefits that the client was able to realize once the e-commerce portal was up and running were as follows.

  • Improving customer experience by delivering a digital shopping experience
  • Minimizing the time taken by the end-users in finding their favorite soccer gear
  • Boosting the businesss' bottom line by 30 percent once the shopping web portal went live
  • Attracting a massive organic traffic by engineering the e-commerce portal designed to keep SEO at heart

Client's Speak
Digitizing customer experience was one of our key priorities, which Flexsin made it its development priority from the word go. I was constantly updated about the development and testing schedules designed by Flexsin. Even better, the developers were always willing to help me out with any challenges that came when my team was doing project executions on the server.
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