UX Modernization Helped A Dubai-Based Manufacturing Leader Lift Its ROI To Double-Digit Figures

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Home > Portfolio > UX Modernization Helped A Dubai-Based Manufacturing Leader Lift Its ROI To Double-Digit Figures
Client Overview
A top manufacturing firm in Dubai wanted a global website that would cater to its international customer base. Founded in 1984, the client offers a wide array of composite piping systems used by customers operating in the Oil & Gas, Water, Marine, and Industrial sectors. As a web development partner, we used Core PHP to design a new customer-facing web portal that improved product presentation, attracted global audiences, and maximized revenue.
Business Needs
As the client had global audiences, it wanted to optimize its website. Moreover, the optimization initiative comprised end-to-end site redesigning. The revamp work would enable the client to create a global-ready website that would cater to its international clientele. The diverse business needs that the client had in mind before embarking on a website redesign project are as follows.

  • Building an international-ready website that would help the client cater to global audiences
  • Redesigning a responsive website that could display the content on different devices: smartphones, tablets, laptops, and desktops
  • Improving how the client would present its range of services and products
  • Making the website user-friendlier than before
  • Integrating the client’s different social media feeds into its redesigned website
Strategy & Solution
The client wanted to redesign its website so that it could position its array of piping solutions and related products to its international prospects and clients. Modernizing the website, however, required deep web development and redesign capabilities that the client lacked. That is why it wanted to join forces with a leading web development enterprise that could redesign its website and improve its ROI. After going through the profiles of different web development companies, the client finalized us. Being a full-cycle web development company, we have in-depth expertise in designing interactive web experiences, designing intuitive front-ends, and building robust backends. After a few brainstorming sessions with the client's business team, our web developers decided on the pages that would have to be redesigned. Besides, we even set the priority of the pages that would have to be redesigned earlier. Here are a few highlights of the project's front-end, backend, and development process.

The project involved many initiatives that would help redesign the front-end, making it more sales-ready for international prospects. Our developers focused on fine-tuning visual design and enhancing the UX of the website. In the beginning, the team checked Google Analytics data to understand different friction points that the users had to face while browsing the website. Here are a few highlights of the project's front-end.

  • Redesigned the website, keeping the demands of global audiences in mind
  • Enhanced the UX by following web design best practices, making every element clean and clear
  • Improving the responsiveness of the website by enabling it to be accessed from any smart device
  • Ensured that every element across the website had pixel-perfect alignment
  • Integrated the feeds from Instagram and other social channels into the website
  • Accelerated the page load time to improve the UX

As the project involved WordPress, one of the leading content management systems, we did not face any major roadblocks while managing the website and its content. In a bid to streamline project delivery, we made sure that the site's backend was robust and secure in every way. We did minor tweaks in the project's backend to speed up the redesign work. Here are the key highlights of the project's backend initiatives that we managed.

  • Streamlined the management of the website's documents, images, and content
  • Designed and deployed special backend processes to simplify form submissions
  • Strengthened the website security even more at an incredible velocity
  • Optimized the page load speed and reduced server load times by carrying out cache implementation

Development Process:
Our development workflow comprised designing primary pages first. There was a high probability that the global audiences would interact with these pages first. That is why we redesigned these pages first. Once the designs were finalized, our team shared them with the client. After the client approved the designs, our team went ahead with HTML/WP integration of the pages. Here are the highlights of the development process.

  • Participated in many periodical meetings during the design phase in order to understand the client's expectations better
  • Built a concrete roadmap where we aligned every deliverable with a specific milestone
  • Ensured that every design was approved by the client beforehand to reduce the time and cost that is usually consumed by reworks
  • Established staging environments and provided weekly demos of completed modules
  • Followed an agile work methodology to make sure the client's urgent redesign requests were accommodated with daily deliverables

Business Outcomes
When this engagement came to a close, the client got a redesigned website that was ready to serve an international clientele. Besides, the redesigned website made sure that content discovery was improved exponentially. Upgrading the site's content discovery enabled the client's end consumers to find whatever service or product they were looking for at speed. Here are some of the benefits that the client gained once its website was fully redesigned.

  • Improved the presentation of the growing portfolio of products or services for the client's global customers
  • Boosted the ROI of the business by 24% within the first two months of the website's launch
  • Enabled cross-browser support and made the site device-agnostic as well
  • Integrated the business's social media feed into the website to encourage site visitors to check out the client's social media channels too
Client's Speak
Flexsin's web development team is hands down exceptional. The redesigned site is live now, and we are so happy to report that it has become a lead magnet for us. Soon, we are planning to build a new website and will definitely consider Flexsin as our development and implementation partner.

Let's collaborate and discover propositions that unlock business opportunities.
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