Developed A Social Network-Cum-Shopping Platform for A US-Based Fashion Giant

Expertise: Custom Web Development Social Networking Marketplace & Collaboration
Verticals: Media & Entertainment
Technologies: Cakephp Apache/Linux
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Client Overview
Our client provides styling services to deliver personalized outfits designed by professional stylists. The client and his team are multicultural individuals who strongly believe that everyone's personal style deserves the same appreciation as high-gloss fashion imagery. FASHOM is basically a social platform that celebrates the everyday self-expression and unedited unique styles of real people around the world. It is a perfect place to showcase your own everyday style. Fashom promotes socialization of everyday fashion from people, providing a forum for users of the app to post images of their own unique style.
Business Needs
The aim of the client was to build a platform for sharing and exploring global fashion by real people. They came up with the idea to have a social platform for Fashion Industry. They required a platform with various features where users can upload their own photos and videos, like and comment on posts. Tag the brand they wearing, explore new fashion idea, follow other users, etc. The key requirement of the platform includes:-

  • Development of intuitive and user-friendly system
  • Online platform with high speed performance
  • Allow to review products
  • Online chat feature
  • Social media integration
  • Enable to choose and edit the selected items
  • Ensure safe and secure payment options
Strategy & Solution
Keeping the business prospects in mind we proposed a simple UI presentation. Also, we had to make web-services to connect mobile apps to database and users will get real-time updates. From the backend section admin required functionality to manage users, gallery, contents, pages and even more. The website also has blog feature which is admin manageable and online chat feature for all users.

Most important issue in website creation is 'readability'. Readability refers to the practice of delivering the write up in a way that enhances ease of reading. While creating a website, we focused on making it readable for all users, regardless of their backgrounds and age groups.

Front-end Our team was focused on designing an impressive user interface and maintains SEO friendly features of the site. We keep in mind the scalability and addition of future modules of site. Our project has front end features:-

  • Easily understood navigation
  • Impressive appearance and user experience
  • Show products with high resolution images and graphics
  • Various customization options
  • Product reviews and blogs section
  • Simple and clear navigation
  • Social media integration with Facebook, twitter, etc.

Backend process Our developers have expertise in front-end and backend languages which they utilized to make this site dynamic and robust. They are focused on developing a responsive site with high speed performance. The website contained database which is constantly updating and changing. In backend we worked on:-

  • MS SQL Server for maintaining data
  • XHTML/AJAX is used for front end design
  • Maintain Content Management System
  • Worked on accessibility and security compliance
  • Build reusable code and libraries for future use

Development Process To build visually appealing and user-friendly platform, our developers utilized the HTML/ JavaScript and AJAX. With proficient expertise and knowledge, they developed a platform with high performance characteristics, customized options, enhanced catalog and content management features.

  • Worked on application lifecycle while focusing on coding and debugging
  • Write clean code for development
  • Perform UI tests to optimize performance
  • Manage latest technologies to improve legacy applications
  • Troubleshoot and debug applications
Business Outcomes
The project was successfully completed by our team and went live without any failures. Our client was happy with execution of the idea and looks forward to expanding the project. The benefits of our endeavors:-

  • Enhance the client business by expanding its reach to wider audiences
  • Bring more customers who really want customize fashion apparels
  • Enable customers to choose their style of fashionable apparels
  • Allow to connect on social media sites
  • Provide forum for discussion on fashion industry or clothing
  • Easy login process and enable to approach professional fashion designers
Client's Speak
Well done guys. I got the project delivered on time and Flexsin would be our technology partner.
Mitali Saxena
Founder -, California, USA
Let's collaborate and discover propositions that unlock business opportunities.
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