Crypto Exchange And E-Commerce Portal Development On Ethereum Improved An Australian Technology Firms Reach

Expertise: Finance Applications
Verticals: Banking & Financial Services
Technologies: Cakephp Mysql Coinpayments API
Home > Portfolio > Crypto Exchange And E-Commerce Portal Development On Ethereum Improved An Australian Technology Firms Reach
Client Overview
A retail tech provider required a revolutionary e-commerce portal that could end the dominance of leading names such as Amazon. Located in Australia, the client has a digital commerce solution that includes a B2B platform, an e-commerce store builder, a trading platform, and other allied services. We used Ethereum to build the client's e-commerce portal and cryptocurrency exchange, helping them to disrupt the traditional retail landscape.
Business Needs
With a vision to end the dominance of e-commerce giants, the client wanted to build a decentralized e-commerce application. Once deployed, this e-commerce application would help small-scale retailers and manufacturers to create an ecosystem that drives co-existence and creates win-win opportunities. Here are some business needs that prompted the client to engage with a blockchain application development partner.

  • Enabling local shops and small manufacturers to go global
  • Extending the reach of local shops at an incredible speed
  • Supporting the mom-and-pop stores that are often overlooked by government agencies
Strategy & Solution
The client's solution is an ecosystem that covers a top-of-the-line cryptocurrency exchange, an e-commerce platform, a social media platform for advertisement and community building, and many other groundbreaking services for its users. Their e-commerce platform works around Amazon-like store builders, equipped with various digital marketing tools, a B2B trading platform, ERC-20 tokens, along multiple other services based on blockchain technology.

The platform will allow utilizing multiple cryptocurrencies for online shopping and open the doors of the international market for small-scale retailers and manufacturers. It also offers loyalty programs and rewards benefits to the members who participate in the ecosystem. The crypto token will be useful for availing ecosystem services and reward benefits. It can get converted into cash or other leading cryptocurrencies using the native crypto exchange.

Also, businesses & users can utilize the native social media platform to communicate with fellow organizations or consumers.

Here are a few features of the e-commerce platform

  • Small retailers in a specific trade line can form buying groups to generate more buying power and hence larger order quantity which helps them purchase directly from reputable manufacturers at discounted rates. With this, the end-user also gets quality products cheaper and earlier.
  • Both crypto and fiat money are involved in a purchase; hence this is not only for crypto-enthusiasts. However, the cross-border settlement time is not a thing in crypto, making the world look and feel like one.
  • The fee for retailers is almost non-existent if you hold enough native crypto tokens - one can farm more tokens as well by staking them into a pool. They have given away many tokens during Airdrops to people from developing countries to make this platform open to all. Their unique rewards program via crypto tokens is free for retailers and shoppers, which is at the expense of the client, not anyone else ever, be it directly or indirectly.
  • With the client's idea, we created a privacy-respecting platform that does not track users, which ensured that the platform would not show ads from your competitor to anyone who has been looking for your product. It helps with digital marketing tools also, and paid advertising is limited to their native social media platform and email marketing.

The unique aspect of the client's project is also visible in their approach as they do fundraising after project completion so that the ecosystem is ready and the funds get utilized for maintenance and upgrades.

To meet business needs, the team at Flexsin created safe, secure, scalable, fast, and overall superior-

  • E-commerce platform with crypto payment gateway
  • Cryptocurrency exchange
  • Social media platform
  • Cryptocurrency token (ERC-20)
  • Cryptocurrency wallet integration
  • Website for ICO, staking, project overview, and many other services based on blockchain technology

Our Approach

We divided this project into different segments (sprints) and started working on it with our agile networking skills even before the pandemic hit the world. Our design and developmental teams put their best efforts into developing an ergonomic, unique, and easy-to-use UI/UX design that received rave reviews from the client. We delivered a robust web portal based on a safe and secure blockchain network, which offered a near-perfect user experience.

Our experienced developers used industry best practices to deliver the project with advanced functionalities. We kept the customer posted throughout the development cycle and were transparent by sharing source codes and gathering reviews in all three phases of a sprint, i.e., planning, execution, and delivery.


The front-end required to match the revolutionary approach of the customer towards e-commerce, and we developed a front-end web portal that complemented exactly that.

Truly one of its kind and easy to understand, the front-end had prime features including-

  • Intuitive interface
  • The easy-to-use use check-out process
  • Multiple payment options, including cryptocurrencies
  • Robust and scalable
  • Promotion and discount code tools
  • Clear navigation


It was a big project that required a significant number of modules wherein our team put in extra effort to get desired results. We used Ethereum blockchain technology as a service that has a unique built-in way to write smart contracts. Once deployed, these smart contracts provide a cost-effective asset exchange and other robust enterprise solutions.

  • HTML and CSS got used in each section of the website
  • CakePHP/MySQL got used for the database
  • Solidity for smart contracts
  • Cryptocurrency payments through CoinPayments API

Development Process

  • Creation of ERC-20 tokens
  • Parallel development of a cryptocurrency exchange
  • Parallel UI/UX design and development
  • Parallel development of a marketplace and a social media platform
  • Parallel crypto wallet integration
  • Truffle used for testing smart contracts
  • MetaMask wallet as the crypto wallet
  • Release Readiness
  • Final Launch

Business Outcomes
The ecosystem

  • Revamped the e-commerce industry by allowing the use of cryptocurrency for shopping
  • Enabled small retailers and manufacturers to enhance their reach to the global market
  • Helped build a community through its native social media platform to promote products and services and make new contacts.
  • Provided great incentives and rewards to online shoppers and retailers

Overall, retailers were empowered to win more and faster.

Client's Speak
From the get-go, Flexsin’s blockchain development team has become an extension of our in-house team. They understood our requirements and helped us achieve them on time.

Let's collaborate and discover propositions that unlock business opportunities.
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