Enabling An Israeli Corporate Business To Publish Content That Brought Massive SEO Value-Adds

Verticals: Media & Entertainment
Service: Content Writing
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Client Overview
A leading Israeli company, the client has offered a suite of corporate services for fintech and online businesses since 2009. The client operates a forward-thinking company following every development that shapes the business and baking worlds. The client's business even has a robust development model that comprises key elements guided by strong work ethics. That way, the client makes sure to deliver services that help online companies improve their bottom lines.
  • 57% Website Ranking Improved By
  • 47% Visibility Improved By
  • 39% User Experience Improved By
  • 0.3% Plagiarism Detected
Project Challenges
Being an industry leader, the client was particular about the kind of content that goes on its website. After all, the content always represents a business in front of its online audience. So, if the website content is not up to the mark, it will be unable to strengthen its credibility. Because some pages were supposed to go on the website within a predefined deadline, the client had put copied content on them. That is why the client wanted fresh content on these pages whose tone was in line with the copied content. Here were some challenges that the client was facing while it was approaching this content-repackaging task.

  • 1. Changing the content of legal pages - Terms of Service, Privacy Policy, Cookies Policy, and Disclaimer - for four websites that were related to blockchain-enabled online gaming
  • 2. Lacking the technical capability to craft flawless legal content fast
  • 3. Ensuring the content should not be plagiarized and should bring SEO benefits
  • 4. Publishing repackaged content that considerably improves the user experience

Strategy & Solution
After searching for content specialists that could deal with the task at hand, the client finally zeroed in on our team of specialists. Before giving the project to our content writers, the client checked their credentials and capabilities. The client did this by analyzing some of the past content work that the content team had delivered. It even made clear that the project’s deadline was aggressive, which had to be met at all costs.

Our team started out by analyzing the four websites, the client's nature of business, and its different pages - including the ones that were supposed to carry repackaged content. The four websites were different from the client's business as they dealt with blockchain-based online gaming. We closely looked at the copied content that was already being published on these pages and started crafting content along similar lines. We wrote unique content for the pages of the client's websites. Before publishing the content, our team sent the documents to the client for its approval. After reading the content, the client was satisfied as it was not plagiarized and carried SEO value-add as well.

The biggest challenge for our content specialists was to deliver the content within the aggressive deadline of three weeks. As the content was strewn with legalese, our team had a tough time making sense of it. But owing to its extensive experience and never-give-up attitude, our content team did an excellent job within the predefined deadline.

Business Outcomes
At first, we analyzed the four websites of the client. The analyses included identifying copied content on the site. Then we repackaged the content to minimize duplicity and bring value to the audiences.

  • Content duplicity was reduced by 100%
  • Increased page indexing by 10%
  • Reduced the chances of Google penalty by 98%

Client's Speak
I am happy with the web content that Flexsin wrote. The team made sure that the content was on point. And the team is also good at communicating obstacles so that deliveries are not hampered.
Gilad Oren
Owner - GBO International Financial Services - Tel Aviv, Israel
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