Helping A Blockchain-Enabled E-commerce Store Publish Compelling Content Assets

Verticals: Retail & eCommerce
Service: Content Writing
Home > Content Writing > Helping A Blockchain-Enabled E-commerce Store Publish Compelling Content Assets
Client Overview
The client manages Aussie Digital - an e-commerce ecosystem powered by a distributed ledger or blockchain. The ecosystem has AUDcoin, a native digital token used for transactions. The self-sufficient ecosystem consists of a suite of tools that make shopping more interactive. These tools comprise a social media platform, a built-in crypto exchange, a paid marketing tool, and other elements. All these tools, which make the Aussie Digital e-ecosystem, plan on disrupting the traditional commerce model and giving consumers a better, faster, and smoother shopping experience.
  • 63% Increased Leads By
  • 26% Conversion Rate Up By
  • 37% ROI Boosted By
  • 35% Maximized SEO Performance
Project Challenges
The client wanted content that would justify its business vision to a tee. Moreover, the client was aware of the benefits of adding unique, value-driven content to the website. However, the client did not have the time and expertise to craft compelling website content. That was the reason why the client wanted to hire content specialists that would understand its business vision and put it into words. Before the start of the engagement, here are some key challenges the client faced.

  • Populating the web pages with relevant, business-centric content
  • Improving the website ranking by publishing quality content regularly
  • Using content to create buzz for the client's blockchain project and its ICO

Strategy & Solution
After having several preliminary rounds of discussions with our content specialists, the client decided to put faith in them. But why did the client give the go-ahead to this engagement so fast? It was the fact that our content specialists were well-versed in writing on blockchain - the technology that underpinned the client's e-commerce ecosystem. Since content writing is a creative and collaborative process, we regularly engaged with the client throughout the engagement to understand its needs. Besides, our team even got the handle on marketing collateral that he required our team to write from scratch.

We started out by crafting compelling content. We helped design not just website content but even in-house blogs and other third-party content assets - including press releases, articles, and the like. Seeing our team’s deep content capabilities, the client even shared some of its customer-facing documents that required editing. Apart from these content assets, we even built the hype around the client's project and its ICO launch on social media.

We wrote a content deck every week that the client used on different social media platforms, including LinkedIn and Facebook. To help boost the client's ranking on search engines, we crafted content for a set of targeted keywords as well. Besides, we even developed informative guides and other knowledge resources that helped consumers understand the client's digital token and ICO well.

Business Outcomes
Once the engagement drew to a close, the client reaped many benefits from content marketing initiatives. Here is the list of concrete outcomes that the client experienced once it brought our team of content designers on board.

  • Ensured cyclic content outcomes improved the bottom line by 43%
  • Created content templates that lifted the team productivity by 69%
  • Increased the overall content production velocity 4x

Client's Speak
With Flexsin, it has been a long-term association. The content team here is fab. It understands my point of view and the blockchain technology to craft compelling content that brings value and visitors to the website!
Peter Edyvean
Let's collaborate and discover propositions that unlock business opportunities.
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